110 countries! Kim Ruymbeke, head of the CEMEA region of the shipping giant UPS, is responsible for exactly that many. And it is certainly not the only interesting thing that you will learn from the interview that Kim gave to Mark Miller from Hospodářské noviny. Even the editors of HN thought it was a good read - they put the trailer right on the headline. You can read more at the link here.
We'd like to share with you a great event that doesn't happen every day, and we're all the more excited for it. Our client Michal Harásek from Tymbe was selected for the prestigious 30 under 30 list by Forbes Czech Republic. We congratulate Michal and are glad that we at Native have been able to contribute to this great story for several years.
You can find the entire ranking here.
We have another part of our look behind the curtain for you. It can be said that already traditional invitations to see what's going on in Native. And there is definitely something to talk about. The past months have been filled (as well as the whole year) with great projects. We started autumn with an imaginary event of the decade. Shortly before the first autumn day, we celebrated our thirtieth anniversary together with clients, business partners and current and former colleagues.
On behalf of the entire Native PR team, we wish you a wonderful Christmas full of joy and love. At the same time, we thank clients and partners for this year's cooperation. May the new year be filled above all with health, happiness and satisfaction, but also with personal and professional successes. We look forward to seeing you next year.
After a year, the leaders of Czech politics and business gathered symbolically again at the Prague Crossroads, a place associated with Václav Havel, to evaluate where we have moved as a society over the past year. As the Aspen Annual Conference 2023 is in high demand by journalists, the Native agency was in charge of media relations.
It's not every day, or even every year, that you have the opportunity to be at the entrance of a big brand to the Czech market. Since the spring, the Native team has been preparing a PR campaign for the launch of the Popeyes brand in the Czech Republic. The first restaurant was opened on Friday, to the great interest of customers and media, which colleagues Karolína Doleželová, Anežka Kharrat and Markéta Kaclová were of course happy about. Thank you for your trust! Only the reports are much more demanding now
Our colleague Marketa Kaclova has been counting the Czech PR professionals the last year and half. Thanks to her, we know how many people work in PR industry, how old we are, type of organizations we work in, what we studied and where we had worked before we joined the PR sector. And not only that! As a part of her research, she was also interested in PR people´s challenges, joys and pains.
We provide our clients not only with our services, but our premises as well. Last Friday, two live interviews for Snidane s Novou were realized in our offices. Co-founder of Tymbe company Michal Harasek talked about the latest trends from the market with part-time jobs. Viewers of the popular morning show got the news about the positions companies are looking the most in these days and what part-timers are currently interested in. But not only, they took a look in our offices as well.
As part of the cooperation with the Aspen Institute, we helped with the topic of using artificial intelligence in the field of media
In August, we started cooperation with the Aspen Institute CE organization. We primarily provide our new partner with comprehensive consulting services, led by media relations, and help him in the framework of conferences with an international scope.
Our agency is one of the longest operating and actively participated in shaping the market of PR services in our country. We celebrated a significant anniversary in the JazzDock club in Prague with clients, business partners, current and former colleagues, in short with everyone who participated and is participating in our success story. Achieving this milestone depends primarily on expertise, an honest approach and tenacity. Although the world has changed in three decades, these are values that work at any time. And so are the people who shaped and are shaping the agency.
Also this year, there was a traditional and popular activity organized by our client Mondi Štětí, which is the largest producer of paper and pulp on the Czech market. On the last day of May, the Day of Change event happened on company´s premises. Its main goal is to inspire employees and other participants to make positive changes in their lives and thereby help themselves, their loved ones, their surroundings, and the environment.
We are not just an agency looking after our clients. We are also a bunch of people. – these are the words we recently greeted you with in an article that revealed the behind-the-scenes of our agency. We are very happy that it has received a lot of positive feedback. And that's why we bring you the second part of this look behind the curtain! So, what has happened with us lately?
Influencer marketing is an integral part of communication plans. And also, an important part of our services for clients. This time, we realized a nice activation for our client AG FOODS. During February, we surprised several selected influencers with fragrant packages with products from this Czech company, which is a leading manufacturer of beverage and food mixes.
Podcasts have been more and more popular in the recent years. It is also a great and modern communication format. However, did you know that it can also be an effective form of B2B communication?
We're not just an agency looking after our clients. We're also a group of people who strive to not only continually develop ourselves, but to strengthen collaboration and our company values as well as improve our work environment. So, what has recently happened in this regard?
Our client Mondi Štětí, the largest producer of paper packaging and pulp on the Czech market, expands the production of sustainable products. Thanks to an investment in a new paper machine and related infrastructure, nearly 200 new employees will find job opportunities in dozens of different positions across departments from production to administration.
The most delicate Milka chocolate is inseparable from the Christmas period (and not only!). This year, Mondelēz International has also introduced several themed products of this iconic brand for this occasion. You could make Christmas time more pleasant with unusual wishes in the form of chocolate pralines in special gift packaging, traditional figures, advent calendars or chocolate confectioneries in the shape of snow globes. At Native PR, we handled product communication and news profiling in lifestyle media.