Native PR agency
Native PR agency logo

Reality can be seen from different angles

We'll show you the right one.

 

 

Wide range of services

We help you communicate correctly and effectively. We will design the optimal solution for your communication needs and ensure its perfect implementation.

We develop effective strategies to accomplish you communication goals.

Different communication goals require different solutions. A good communication strategy will increase your revenue, enable you to hire and retain great employees or lower the risk of conflicts with interest groups that could influence your business. Based on commercial and business interests, we help our clients define their communication goals,analyse the environment and interest groups for communication and develop an appropriate strategy.

We develop and execute communication campaigns suited to your needs

We're a business leader in creating and executing communication campaigns that will help influence public opinion and behaviour. Whether the goal of your communication is to increase your revenue, influence the behaviour of customers or even gain public support for a legislative change in your sector of business – we will develop an overall concept of the campaign, design of its elements and ensure the execution of all creative solutions.

We tell the stories of our clients

Telling strong stories is one of the best ways to gain real attention in today's hyper-connected world. A good story creates an emotional investment and leads the consumer to assume a stance and take action. We look for extraordinary stories. We search for avenues and activities that will help us achieve the maximum effect for our clients. We tell stories through all relevant channels and we help organizations embrace the story as an inseparable part of their lives.

We help companies build and develop relationships with all groups of partners and decision makers.

Building and developing relationships with different external stakeholders requires understanding of their interests and expectations. We maximize the benefits of external relations by developing strategies and action plans, from information campaigns to relations management.

We help our clients manage a crisis situation with minimal impact on their reputation

A poorly managed crisis can ruin your company's years of carefully built reputation in a single day. We help clients prevent, prepare for, react to and respond to crises. We have successfully passed dozens of major and minor crisis situations with our clients and we know how to successfully solve them on a communication level. We have a wealth of experience with preparing crisis communication plans, management training or organizing crisis simulations. And when an actual crisis happens,we help you manage it in real time with the help of our 24/7 crisis hotline and an experienced crisis management team, specially trained and prepared for this type of work.
Do you need immediate help? Call our 24/7 crisis hotline at 603 574 650.

Reputation building and reputation risk management

In the era of social networks,increased user engagement and extremely rapid sharing of information among the general public, the issue of good reputation has become more significant than ever. Your reputation can greatly contribute to achieving your business goals or, on the contrary,make it impossible to fulfill them. We have a wide range of services that will help you with building your reputation on a local or nationwide level. We design and implement long-term communication programs focused on enhancing good repution and limiting reputational risks. In these programs, we integrate traditional media and social networks. We can help you identify the main opinion makers and establish the most appropriate way of communicating with them.

We help clients use media effectively to suit their communication needs.

We provide effective mass media presentations and build long-term relationships with relevant media. We create optimal media presence with respect to corporate goals. We increase the public's understanding of products, services and the company itself. We look for interesting topics, design and implement specific forms of presentation, help create and tell stories about companies and their products.

We ensure that customers know and prefer your products or services

Consumers are overwhelmed by an increasing number of less original advertising messages, as a result, the effectiveness of classic advertising is decreasing. To ensure a similar result, companies are forced to spend more and more on media purchases. We have a range of tools to build a consumer relationship with a particular brand cheaper and with more creativity. We can create a long-term story that reaches customers through direct communication, over the Internet, and has the potential to reach the relevant media. When creating PR product strategies, we are used to working closely with agencies that provide other components of the necessary marketing mix.

Building an Employer Branding

Building an employer brand and recruiting quality employees is the number one issue for most of our clients. We help companies spread their good reputation towards potential employees - whether by building career pages,communicating in the media, online presentations, or using social networks. We deal with employee motivation and actively engage them in the dissemination of corporate reputation because they are the main bearers of a good employer brand.
We design and implement a communications campaign tailored to your business' specific needs to help reach the right potential employees and get them to an interview with your HR manager.

We help increase your employees' loyalty and commitment

Good managers pay attention to employees being proud of the company and not letting rumors and gossip be the main source of information. Our PR agency has completed a number of successful internal communication projects for various types of companies. We will create a comprehensive internal communication strategy for your company, carry out internal opinion surveys, help you publish your employee magazine,design intranet content, or implement a range of motivational contests for your employees.

With us you will feel right at home on the Internet

The Internet is the greatest revolution in communication since the invention of printing press. Having an official website is no longer enough, and more and more emphasis is being placed on effective dialogue with customers. Social networking tools, blogs, and discussion forums have turned consumers into committed spokespersons who are no longer just passive recipients of the message, but are actively influencing each other's behavior and opinions. If you want to promote yourself in the world of online communication, you should not only listen to your clients but also actively communicate with them. Our digital marketing specialists will help you deliver the message to the right target audience through the right media and at the right time. At the same time, we will take care of your reputation across all online channels. We will help improve your search engine optimization (SEO). The key parameters for the proposed marketing strategies are always the exact targeting, effective communication and measurable result at the relevant time.

We will teach you to communicate with the media

Media are an important tool for corporate communication and have a major impact on whether the public is aware of and has opinions about the company. For our clients, we have provided tens of thousands of contacts with media representatives in the past, be it press releases, articles,interviews or press conferences. Every company representative who represents it in the media should know how media work and how to communicate with them as effectively as possible. Through both theoretical and practical training, we will teach you how to best convey your message to journalists, how to respond to unpleasant media inquiries and how to make the most out of media communication for your company.

We develop effective strategies to accomplish you communication goals.

Different communication goals require different solutions. A good communication strategy will increase your revenue, enable you to hire and retain great employees or lower the risk of conflicts with interest groups that could influence your business. Based on commercial and business interests, we help our clients define their communication goals,analyse the environment and interest groups for communication and develop an appropriate strategy.

We develop and execute communication campaigns suited to your needs

We're a business leader in creating and executing communication campaigns that will help influence public opinion and behaviour. Whether the goal of your communication is to increase your revenue, influence the behaviour of customers or even gain public support for a legislative change in your sector of business – we will develop an overall concept of the campaign, design of its elements and ensure the execution of all creative solutions.

We tell the stories of our clients

Telling strong stories is one of the best ways to gain real attention in today's hyper-connected world. A good story creates an emotional investment and leads the consumer to assume a stance and take action. We look for extraordinary stories. We search for avenues and activities that will help us achieve the maximum effect for our clients. We tell stories through all relevant channels and we help organizations embrace the story as an inseparable part of their lives.

We help companies build and develop relationships with all groups of partners and decision makers.

Building and developing relationships with different external stakeholders requires understanding of their interests and expectations. We maximize the benefits of external relations by developing strategies and action plans, from information campaigns to relations management.

We help our clients manage a crisis situation with minimal impact on their reputation

A poorly managed crisis can ruin your company's years of carefully built reputation in a single day. We help clients prevent, prepare for, react to and respond to crises. We have successfully passed dozens of major and minor crisis situations with our clients and we know how to successfully solve them on a communication level. We have a wealth of experience with preparing crisis communication plans, management training or organizing crisis simulations. And when an actual crisis happens,we help you manage it in real time with the help of our 24/7 crisis hotline and an experienced crisis management team, specially trained and prepared for this type of work.
Do you need immediate help? Call our 24/7 crisis hotline at 603 574 650.

Reputation building and reputation risk management

In the era of social networks,increased user engagement and extremely rapid sharing of information among the general public, the issue of good reputation has become more significant than ever. Your reputation can greatly contribute to achieving your business goals or, on the contrary,make it impossible to fulfill them. We have a wide range of services that will help you with building your reputation on a local or nationwide level. We design and implement long-term communication programs focused on enhancing good repution and limiting reputational risks. In these programs, we integrate traditional media and social networks. We can help you identify the main opinion makers and establish the most appropriate way of communicating with them.

We help clients use media effectively to suit their communication needs.

We provide effective mass media presentations and build long-term relationships with relevant media. We create optimal media presence with respect to corporate goals. We increase the public's understanding of products, services and the company itself. We look for interesting topics, design and implement specific forms of presentation, help create and tell stories about companies and their products.

We ensure that customers know and prefer your products or services

Consumers are overwhelmed by an increasing number of less original advertising messages, as a result, the effectiveness of classic advertising is decreasing. To ensure a similar result, companies are forced to spend more and more on media purchases. We have a range of tools to build a consumer relationship with a particular brand cheaper and with more creativity. We can create a long-term story that reaches customers through direct communication, over the Internet, and has the potential to reach the relevant media. When creating PR product strategies, we are used to working closely with agencies that provide other components of the necessary marketing mix.

Building an Employer Branding

Building an employer brand and recruiting quality employees is the number one issue for most of our clients. We help companies spread their good reputation towards potential employees - whether by building career pages,communicating in the media, online presentations, or using social networks. We deal with employee motivation and actively engage them in the dissemination of corporate reputation because they are the main bearers of a good employer brand.
We design and implement a communications campaign tailored to your business' specific needs to help reach the right potential employees and get them to an interview with your HR manager.

We help increase your employees' loyalty and commitment

Good managers pay attention to employees being proud of the company and not letting rumors and gossip be the main source of information. Our PR agency has completed a number of successful internal communication projects for various types of companies. We will create a comprehensive internal communication strategy for your company, carry out internal opinion surveys, help you publish your employee magazine,design intranet content, or implement a range of motivational contests for your employees.

With us you will feel right at home on the Internet

The Internet is the greatest revolution in communication since the invention of printing press. Having an official website is no longer enough, and more and more emphasis is being placed on effective dialogue with customers. Social networking tools, blogs, and discussion forums have turned consumers into committed spokespersons who are no longer just passive recipients of the message, but are actively influencing each other's behavior and opinions. If you want to promote yourself in the world of online communication, you should not only listen to your clients but also actively communicate with them. Our digital marketing specialists will help you deliver the message to the right target audience through the right media and at the right time. At the same time, we will take care of your reputation across all online channels. We will help improve your search engine optimization (SEO). The key parameters for the proposed marketing strategies are always the exact targeting, effective communication and measurable result at the relevant time.

We will teach you to communicate with the media

Media are an important tool for corporate communication and have a major impact on whether the public is aware of and has opinions about the company. For our clients, we have provided tens of thousands of contacts with media representatives in the past, be it press releases, articles,interviews or press conferences. Every company representative who represents it in the media should know how media work and how to communicate with them as effectively as possible. Through both theoretical and practical training, we will teach you how to best convey your message to journalists, how to respond to unpleasant media inquiries and how to make the most out of media communication for your company.

 

References of selected clients

We let our clients express for themselves how they perceive our cooperation and services...

CSR PROJECT: SAVING LIVES!

How to successfully publicize the introduction of defibrillators at petrol stations? For MOL Czech Republic, customer care is a priority. In addition to top services at gas stations, it puts the same emphasis on the health of drivers - and that is why it has introduced automated external defibrillators on gas stations at the busiest highways. We timed this step for the summer holidays, when the risk of heart attacks increases due to high temperatures, not just behind the wheel. We organized an exclusive press conference with an interactive program where journalists themselves tried to operate the defibrillator. As a result, the project received great publicity. Viewers from all over the country have learned that defibrillators are installed at MOL petrol stations and have seen how easy it is to use - a report on the project has also been broadcast on the major Czech TV evening news! During the summer, we published articles on cardiac arrest and first aid in national and regional media, with an emphasis on defibrillators at MOL highway gas stations.

THE SALE OF AN INSURANCE COMPANY – THIS BRIDE IS SERIOUSLY ATTRACTIVE!

The Wüstenrot Financial Group has announced its intention to sell its insurance business. Wüstenrot's strength, stability,health and value played a significant role in the search for a strategic partner. Native PR's task was to strengthen the perceived value of the insurance company by increasing its visibility in the media and by strengthening the image of the entire group as an expert and innovator in relevant financial segments. Achieved result: in terms of media publicity, Wüstenrot had a record year. According to Newton's media analysis, 1,432 positive or neutral outputs were published and AVE value was CZK 35.5 million. Total readership exceeded 350 million recipients. The increased media presentation supported the company's management in finding a partner for the acquisition, and as early as September, the company could announce that Allianz would take over the insurance part of the Wüstenrot financial group.

CORPORATE EVENT: DAY OF LITTLE PAPERMAKERS

To entertain over 200 children is a royal discipline. But it was child's play for us! Children of employees of the biggest Czech paper mill Mondi Štětí finished their holidays with a suburban camp and the highlight is the traditional Day of Little Papermakers - an all-day event that brings the children fun and education. This time, there were 12 amusement sites focused on security and responsible behavior. In addition to creative and sporting activities, children had the opportunity to play scenes in front of the camera or train their manual skills in day-to-day activities with just one hand. One of the most anticipated points of the program was a meeting with the popular YouTube duo TVTwixx, which captivated the children by talking about Internet security.

EMPLOYER BRANDING: COOL COMMUNICATION FOR COOL EMPLOYEES

What does the intranet and recruitment site look like for a company with an employee average age of around 18? For McDonald’s,we've designed the content and graphics transformation of intranet and career pages to make them as attractive to the target audience as possible. The new intranet works with multimedia formats, a balanced text / visual ratio, communicates with employees through competitions, polls, photo sharing and corporate event reporting,and regular top management chat. We also implemented a new content strategy with the aim of making it as clear and attractive as possible for the career pages mentioned in the slogan “We are Maccies!”. The link between the two channels was a design element - colored blobs, which we, when launching the new pages, processed into large stickers placed in the staff facilities in restaurants. Smaller stickers, which were handed out to employees of 144 Czech and Slovak branches as a gift, were gone in an instant! You can find a sample of the recruitment video here.

...and more than
100
clients  
 

CSR PROJECT: SAVING LIVES!

How to successfully publicize the introduction of defibrillators at petrol stations? For MOL Czech Republic, customer care is a priority. In addition to top services at gas stations, it puts the same emphasis on the health of drivers - and that is why it has introduced automated external defibrillators on gas stations at the busiest highways. We timed this step for the summer holidays, when the risk of heart attacks increases due to high temperatures, not just behind the wheel. We organized an exclusive press conference with an interactive program where journalists themselves tried to operate the defibrillator. As a result, the project received great publicity. Viewers from all over the country have learned that defibrillators are installed at MOL petrol stations and have seen how easy it is to use - a report on the project has also been broadcast on the major Czech TV evening news! During the summer, we published articles on cardiac arrest and first aid in national and regional media, with an emphasis on defibrillators at MOL highway gas stations.

THE SALE OF AN INSURANCE COMPANY – THIS BRIDE IS SERIOUSLY ATTRACTIVE!

The Wüstenrot Financial Group has announced its intention to sell its insurance business. Wüstenrot's strength, stability,health and value played a significant role in the search for a strategic partner. Native PR's task was to strengthen the perceived value of the insurance company by increasing its visibility in the media and by strengthening the image of the entire group as an expert and innovator in relevant financial segments. Achieved result: in terms of media publicity, Wüstenrot had a record year. According to Newton's media analysis, 1,432 positive or neutral outputs were published and AVE value was CZK 35.5 million. Total readership exceeded 350 million recipients. The increased media presentation supported the company's management in finding a partner for the acquisition, and as early as September, the company could announce that Allianz would take over the insurance part of the Wüstenrot financial group.

CORPORATE EVENT: DAY OF LITTLE PAPERMAKERS

To entertain over 200 children is a royal discipline. But it was child's play for us! Children of employees of the biggest Czech paper mill Mondi Štětí finished their holidays with a suburban camp and the highlight is the traditional Day of Little Papermakers - an all-day event that brings the children fun and education. This time, there were 12 amusement sites focused on security and responsible behavior. In addition to creative and sporting activities, children had the opportunity to play scenes in front of the camera or train their manual skills in day-to-day activities with just one hand. One of the most anticipated points of the program was a meeting with the popular YouTube duo TVTwixx, which captivated the children by talking about Internet security.

EMPLOYER BRANDING: COOL COMMUNICATION FOR COOL EMPLOYEES

What does the intranet and recruitment site look like for a company with an employee average age of around 18? For McDonald’s,we've designed the content and graphics transformation of intranet and career pages to make them as attractive to the target audience as possible. The new intranet works with multimedia formats, a balanced text / visual ratio, communicates with employees through competitions, polls, photo sharing and corporate event reporting,and regular top management chat. We also implemented a new content strategy with the aim of making it as clear and attractive as possible for the career pages mentioned in the slogan “We are Maccies!”. The link between the two channels was a design element - colored blobs, which we, when launching the new pages, processed into large stickers placed in the staff facilities in restaurants. Smaller stickers, which were handed out to employees of 144 Czech and Slovak branches as a gift, were gone in an instant! You can find a sample of the recruitment video here.

...and more than
100
clients  

About us

We have been on the public relations market since 1993
Since then, we have been working successfully on hundreds of projects for multinational and domestic corporations, mid-sized companies, professional associations and non-profit organizations. Our solutions win awards annually in professional competitions at home and abroad.
 
As a founding member of the Czech Association of Public Relations Agencies (APRA), we monitor and co-define trends in the field of PR and strive to push the boundaries of public relations forward. We are certified according to the International Quality Management Standard ICCO CMS. Through our long-standing proven partners, we are able to provide services on foreign markets while guaranteeing their quality. 

Václav Pavelka - Director of Native PR

Václav Pavelka

Managing Partner, Chief Consultant Strategic Consulting, Crisis Communication, Risk Management, Public Affairs

Václav Pavelka is the founder and main consultant of Native PR, specializing in strategic consulting, crisis communication and influencing public opinion. He has worked for hundreds of Czech and multinational companies and professional associations and has an extensive network of contacts in the corporate sphere, state administration and the media. He is also a long-time member of the management of the professional organization APRA, of which he was a chairman for 4 years. In 2019, he received an award for lifetime contribution in the field of public relations. He studied international relations and business law at the University of Economics in Prague.

Contact

Native PR, s.r.o.
DIČ: CZ 60202335
Krocínova 1
110 00 Praha 1

Krocínova 1 110 00 Praha 1