Our colleague Marketa Kaclova has been counting the Czech PR professionals the last year and half. Thanks to her, we know how many people work in PR industry, how old we are, type of organizations we work in, what we studied and where we had worked before we joined the PR sector. And not only that! As a part of her research, she was also interested in PR people´s challenges, joys and pains.
Marketa recently shared the conclusions of the study at a PR Mixer event organized by APRA. There, she together with other PR professionals discussed the results and opened several topics as well. You can read the event summary and its highlights in the article published by an industry weekly magazine Marketing & Media (43/2023, 23.10.2023).