As part of the celebration of St. Valentine's Day, Milka launched a new advertising campaign called "The finest way of declaration". To that occasion, Native PR agency has prepared creative opportunities for direct contact with customers. These include a special Valentine's screening at the famous cinema Aero in Žižkov. The audience has traditionally been gifted with Milka pralines. In the same way, couples in love on selected train stations and customers of the two largest shopping centres in Prague and Bratislava were gifted as well. In connection with these activities, a unique survey was carried out on the topic: How the Czechs and Slovaks are doing with their celebration of love? More than 2,000 respondents took part in the survey, and the results were published in large numbers in the Czech and Slovak media