Each of us has someone who brings him joy. Especially in these fragile difficult times, we tend to pay more attention to those important moments and appreciate them. This is exactly what we followed when planning the PR campaign, which we implemented for the Milka chocolate brand at the end of the year. As part of media relations, we collected stories of people who, according to readers, deserve a gift and at the same time will not expect it. Thanks to that, we got into the hands of hundreds of stories, which we rewarded by sending a Christmas package of Milka goodies. We are glad that we were able to contribute a nice gesture in Native PR at this difficult time and helped to express our gratitude to those who deserve it.