Today, the traditional showroom will no longer lift anyone out of their chair. But what about making things more interesting? Rent an apartment with a unique atmosphere in the city centre and show the products simply in practice? For our client WittyTrade (main distributor of the Xiaomi brand in the Czech Republic) we put this idea in motion. Xiaomi is not only smartphones but also smart home products. The whole apartment is designed so that all products can be tested in a real situation. This created a space for a unique smart home, where everything is controlled through an application on a smartphone. Also, devices that are not available on our market, such as Mosquito Killer, were exhibited. During this summer, we organized 2 events for journalists, who could spend the afternoon in a technologically unique apartment and try all its benefits.