On Wednesday, June 12, a seminar was held at the PR Club on how to list a tender and select a PR agency. The management partner of our agency, Václav Pavelka, participated as a speaker. The participants agreed that the clients were looking for high-quality agency teams, and therefore tenders should have far more recruitment parameters than raw resources or technologies. The efficiency of the whole process is also important. Too extensive requirements, assignments and bureaucracy increase the costs for both the client and the agencies and can discourage a number of high-quality candidates from participating. The contracting authorities can consult free of charge with the Association of PR Agencies to obtain valuable information for the preparation of an effective and competitive tender.