For the financial technology startup Lidya, which entered the Czech market in November 2019, we carried out research as a part of a brand awareness campaign, which was attended by 320 entrepreneurs and companies with up to fifty employees. The survey contained a total of 9 questions focused on information about loans. Among other things, it resulted in an interesting finding that in the past, 25 % of the surveyed entrepreneurs had to borrow money to pay the taxes. Given the current situation and the introduction of the government measures to prevent coronavirus infection, it can only be expected that there will be many more entrepreneurs that will have to borrow money to pay their taxes. Based on the results of the survey, the press release we issued, appeared in several leading general media and on specialized and general news portals.