MultiSport, a provider of popular sports employee benefits, focused its research on the youngest generation of (non) athletes. At Native PR, we gave the hard data a story that points to the dangers of lack of exercise and health risks. We also substantiated the data with a quote obtained from an expert, pedagogue and children's coach: “We have observed that children move less and less and spend more time on social networks and watching series. However, with the current pandemic situation, it gets more serious because the children are not guided to move by a teacher or a coach. The percentage of individuals suffering from overweight or even obesity is logically increasing among children. We, the coaches, are trying to reverse this trend, but the long-term ban on the operation of sports venues, on the contrary, still supports it. "