As a part of our HR marketing services provided to our client – the biggest Czech paper mills Mondi Štětí, we implemented a creative concept as well as accompanying activities to support the increase of participants in regular employee satisfaction surveys. Historically, it has struggled with relatively low employee participation, and it has proved once again, that a new creative concept put together with good communication of both the survey itself and its results, significantly increases the number of completed questionnaires. In Mondi's case, the survey was conducted in the spirit of the golden Hollywood era with the slogan "You are all stars", and was attended by 88% of employees. In this way, we helped the client overcome last year's historic maximum of 82% of participating employees and raised the bar a little higher again.