In mid-September, Native PR held another press conference. During the event, our client MOL Czech Republic, the second largest operator of petrol stations in the Czech Republic, presented the new generation of premium fuels MOL EVO 3 Plus. These fuels focus on sustainability and provide better performance and engine care.
Furthermore, the press conference also showcased the results of a survey that mapped Czech drivers' awareness of premium fuels. It showed that almost two-thirds of motorists think that refuelling premium fuels is worthwhile despite the higher price. The conference took place at the UMPRUM Technology Centre. At Native PR, we were responsible for the concept and execution of the press conference as well as the preparation of the survey and its subsequent communication.