One year after the first confirmed case of the disease in the Czech Republic, it is clear that the situation has hurt small businesses and small to medium-sized enterprises in particular. According to a current survey that Native PR has conducted for our client Lidya, last year, more than 70 % of entrepreneurs recorded declines in sales compared to 2019. Given the latest developments and other government measures, every third entrepreneur is planning to close down this year. Once again, it was confirmed to us that the press release based on survey data would appeal to the journalists, and we recorded a total of 18 unique outputs with it.