A complete PR service, crisis communication and an here and there some event organisation - that is our daily bread. Occasionally, however, it is necessary to expand the scope and grind into other waters. Especially if we want to please the client in the field of product PR. One of the ways to expand the scope of communication is influencer marketing. During the year, our clients launch a lot of new products, that includes official events. One of those took place in London and our task was to provide influencers who will go there to see and create content for their platforms. The key was to find personalities who are related to the brand and reflects the values of the company. We are currently working on several other projects where we will use our know-how in this area.