News

See what's new in our company and what we're helping our clients achieve!


1.8.2020

Internal magazines still have their place in corporate communication

In some particularly large organizations, internal magazines are still one of the most important sources of corporate communication. These include one of our largest clients - Mondi Štětí. The internal magazine Síto has been published for decades and has naturally undergone many changes during that time. The last big change took place this year, both in visual form and in content. The magazine now has more modern look, and in addition to the cleaner design, sections dedicated to employees and their initiatives have also been added. Native PR...

15.7.2020

Smart house from Xiaomi

Today, the traditional showroom will no longer lift anyone out of their chair. But what about making things more interesting? Rent an apartment with a unique atmosphere in the city centre and show the products simply in practice? For our client WittyTrade (main distributor of the Xiaomi brand in the Czech Republic) we put this idea in motion. Xiaomi is not only smartphones but also smart home products. The whole apartment is designed so that all products can be tested in a real situation. This created a space for a unique smart home, where...

17.6.2020

Influencer marketing? No problem!

A complete PR service, crisis communication and an here and there some event organisation - that is our daily bread. Occasionally, however, it is necessary to expand the scope and grind into other waters. Especially if we want to please the client in the field of product PR. One of the ways to expand the scope of communication is influencer marketing. During the year, our clients launch a lot of new products, that includes official events. One of those took place in London and our task was to provide influencers who will go there to see and...

12.6.2020

Xiaomi under the wings of Native PR

We do love new technology at Native PR, which is why we are very happy that Witty Trade s.r.o., one of the two official distributors of the Xiaomi brand for the Czech Republic, has chosen our agency for communication. Active cooperation between the two parties was launched in May. "Xiaomi products are very popular on the Czech market. However, with the growing popularity of the brand, the need for quality PR services is also growing. Native PR convinced us, that they are the right choice for us and our current needs, "said Kateřina Czyžová,...

10.6.2020

Native PR seeks for new colleagues

We grow! Do you want to grow with us? We are looking for a talented and sympathetic colleague who: ● has experience with agency life ● has perfect communication skills ● has perfect spoken and written Czech ● has no problem with English ● is a team player ● honours fairness, responsibility, work structure - in short, he has his head on his neck ● does not lack self-reflection, has a perspective and a desire to learn new things And what do we offer? ● interesting portfolio of...

26.5.2020

Native PR on headlines of leading news servers

The role of a PR agency is to help clients in building good relations with the public. One of the ways to achieve this goal is through positive publicity, based on choosing the right topics at a certain time and, of course, presenting them correctly. The fact that Native PR is a leader in this area is also proven by its project to increase agencies visibility during the coronavirus crisis. It included a short public opinion poll examining how Czechs perceive news about coronavirus, which media are the key source of information and what role...

13.5.2020

The chief economist of the Danish Saxo Bank visited Prague

The future belongs to strategies that come not only from the brains but also from the heart," said Saxo Bank's chief economist - Steen Jakobsen, whom we welcomed at the end of January in Prague, in the interview for internet portal Roklen24.cz. The interview was based on the topic of climate change and inflation, which Steen Jakobsen addressed in his quarterly macroeconomic outlook, and which he said will be a topic that will continue to resonate and gain in importance. The journalists mediated by our agency Native PR were also interested in...

1.5.2020

Mondi Štětí: The correct timing and appropriately chosen topic are the keys to a good press release

It is not easy to draw journalists attention, mainly because they receive dozens of press releases every day - especially during the coronavirus crisis. The key to success is to choose a current topic, the press release has to be written attractively and its release must be timed well. For our client Mondi Štětí, thanks to the combination of all the criteria above, we were able to spread the press release even beyond the borders of the region: the information about employees voluntarily sleeping in the workplace to prevent the spread of...

23.4.2020

MultiSport has hired Native PR for crisis communication

MultiSport Benefit, the leader in sports and relaxation employee benefits, hired Native PR to provide communications support and lobbying related to government anti-coronavirus measures, that had a direct impact on MultiSport facilities, such as fitness centres etc. „The current situation has affected the physical activity sector as hard as hoteliers, restaurateurs and other services. From the beginning, we have tried to act on behalf of our almost 2,000 partners, to draw the government's attention towards the problems they are facing and to...

17.4.2020

Native PR´s Survey: One in four entrepreneurs had previously borrowed money for tax payment

For the financial technology startup Lidya, which entered the Czech market in November 2019, we carried out research as a part of a brand awareness campaign, which was attended by 320 entrepreneurs and companies with up to fifty employees. The survey contained a total of 9 questions focused on information about loans. Among other things, it resulted in an interesting finding that in the past, 25 % of the surveyed entrepreneurs had to borrow money to pay the taxes. Given the current situation and the introduction of the government...