News

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2.3.2020

Panasonic has launched new products for 2020

The premises of Občanská plovárna by the Vltava River were dominated by Panasonic products on Wednesday, February 26, 2020. The official presentation of new products from all segments was attended by journalists, business partners, brand ambassadors and market representatives from Central Europe. The event was also attended by David Preece, General Director for Central and Eastern Europe. In addition to the upcoming Summer Olympic Games in Tokyo, of which Panasonic is an official partner, he also spoke about sustainable company projects for...

17.2.2020

Valentine's day with Milka

As part of the celebration of St. Valentine's Day, Milka launched a new advertising campaign called "The finest way of declaration". To that occasion, Native PR agency has prepared creative opportunities for direct contact with customers. These include a special Valentine's screening at the famous cinema Aero in Žižkov. The audience has traditionally been gifted with Milka pralines. In the same way, couples in love on selected train stations and customers of the two largest shopping centres in Prague and Bratislava were gifted as well. In...

2.1.2020

MOL has launched a new collaboration with tennis player Karolína Plíšková

The second-biggest player on the Czech petrol station market - MOL Czech Republic - has just announced a collaboration with Czech women's tennis no 1. - Karolína Plíšková. This unique partnership is only one of the many steps MOL has decided to take to help to develop Czech sport in the long-term period. The company engages in sponsoring and partnership with sportsmen since they entered the local market in 2015. Among others, MOL is currently the main sponsor of the football championship - MOL Cup, women's handball league - MOL league or...

17.12.2019

The Czech Republic is a Beacon for Beer Sector in Europe

Last year, breweries of EU members states produced 406 million hectolitres of beer. Since 2013, the production has continually increased, it was 386 million in that year. However, the number of breweries has increased even faster, there are more than 10 thousand breweries. These are predominantly small craft breweries. The Czech Republic, with its production of more than 20 million hectolitres, is not one of the largest producers. However, it holds a prominent position in Europe. Our country gave to the world the type of beer currently...

4.12.2019

Milka Sings for the Deaf

This year’s Christmas campaign of famous chocolate and biscuit brand encourages to express gratitude to those who do not expect it. Milka worked on the campaign entitled “Make a present to those who do not expect it” with the European Union of the Deaf. The key element of the campaign is a TV spot containing the “You've got the love” song in which one of the roles is played by a deaf actor. For the Czech and Slovak market, Milka additionally prepared an educational video with the Merry Christmas greeting in cooperation with Native PR and...

25.10.2019

Saxo Bank Celebrates 10 Years on the Czech Market

Saxo Bank, Danish investment firm, proved to the world that it is actually possible to convert a small office into the European headquarters in 10 years, and it currently celebrates its first decade of operations in the Czech Republic. In 2019, Saxo Bank entered into the Czech market which, according to comments by the founder and CEO Kim Fournais, offered numerous opportunities both for its growth and development of the investment fund itself. In ten years, the office measuring 150m2 providing space to 6 employees who were responsible for...

8.10.2019

When a Firm does not Lack Courage!

Recently, we have performed an in-depth analysis of employee needs for Carrier Transicold based at Mýto u Berouna. The client requested this activity on the basis of outputs from a satisfaction survey that highlighted several shortcomings in human resources management. In increased fluctuation and fatal lack of candidates on the job market is not an issue of months, rather of years. In spite of that fact, numerous firms still refuse to invest time and money in their employees and attribute the increasing employee outflow to unfortunate...

19.9.2019

EDTNA/ERCA International Conference with Participation of Baxter

The renal failure diagnosis with the necessity of dialysis is a significant milestone for each patient in his/her life. At present, dialysis is performed in most patients at the recommendation of healthcare professionals in dialysis centres and limits patients primarily by its time-consuming nature. Baxter brings a modern and gentle treatment method – peritoneal dialysis that patients may perform at the comfort of their own homes. This treatment method significantly increases the quality of life of patients and is an ideal bridge to kidney...