Consumers are overwhelmed by an increasing number of less original advertising messages, as a result, the effectiveness of classic advertising is decreasing. To ensure a similar result, companies are forced to spend more and more on media purchases. We have a range of tools to build a consumer relationship with a particular brand cheaper and with more creativity. We can create a long-term story that reaches customers through direct communication, over the Internet, and has the potential to reach the relevant media. When creating PR product strategies, we are used to working closely with agencies that provide other components of the necessary marketing mix.