See what's new in our company and what we're helping our clients achieve!


Developer ACORD Invest, a new client of Native PR

Native PR is pleased to announce that since April this year, it has begun to represent one of the leading Prague developers - ACORD Invest – a company, that specializes in the reconstruction of architecturally valuable apartment buildings, which combines good address in the centre of Prague and interesting history. ACORD is celebrating fifteen years on the Czech market this year. On the occasion of its jubilee, it decided to restructure into a joint-stock company. From the change of the legal form, it promises mainly higher investment capital...


MultiSport survey: Overweight and obesity is increasing among children

MultiSport, a provider of popular sports employee benefits, focused its research on the youngest generation of (non) athletes. At Native PR, we gave the hard data a story that points to the dangers of lack of exercise and health risks. We also substantiated the data with a quote obtained from an expert, pedagogue and children's coach: “We have observed that children move less and less and spend more time on social networks and watching series. However, with the current pandemic situation, it gets more serious because the children are not...


Lidya: Every third entrepreneur can close down this year

One year after the first confirmed case of the disease in the Czech Republic, it is clear that the situation has hurt small businesses and small to medium-sized enterprises in particular. According to a current survey that Native PR has conducted for our client Lidya, last year, more than 70 % of entrepreneurs recorded declines in sales compared to 2019. Given the latest developments and other government measures, every third entrepreneur is planning to close down this year. Once again, it was confirmed to us that the press release based on...


Saxo Bank exclusively in the premium Estate magazine

For Saxo Bank, an investment bank that our agency Native PR has been working with since 2016, we are constantly looking for the best opportunities for brand building. Among the truly prestigious outputs is, for example, an interview in the current issue of Estate magazine. We actively participated in the creation of the interview with Saxo Bank analyst Tomáš Daňhel, and thus achieved the final form of the article, which fully complies with the DNA of the Saxo Bank brand and its rhetoric. Link to the article here....


DoFormy with Mondi Štětí

After a year of negative news coming from all sides, we are constantly in a bad mood, losing our motivation and fitness form. We have prepared an electronic and printed periodical "DoFormy" for employees of Mondi Štětí. The periodical is focused on positive thinking, a healthy lifestyle, leisure tips and environmental news. Our agency Native PR is behind the design of the logo, the overall graphics of the publication, and the creation of its content.


Arranging an interview for a client on a leading online platform? No problem!

Last week, an interview with Pavel Zemene, Chairman of the EPS Association, took place on the Seznam news portal. The interview, organized by our agency Native PR, focused mainly on the issues currently plaguing the polystyrene industry, such as the change of the fire standards, and the general topic of insulation. The fact that clients are always at the first place for us goes without saying. Naturally, that also applies to the EPS Association, with which we have been cooperating for more than 15 years! The interview can be viewed here....


Václav Pavelka elected to the APRA Executive Board

The founder of the Native PR agency, Václav Pavelka, was elected to the executive board of APRA (Association of Public Relations) yesterday. Václav previously chaired the association itself and thus directly participated in the formation of ethical and professional standards in the field of PR in the Czech Republic. Now, after a short break, he returns to the association. Among other things, he will be in charge of the Lemur professional competition. In 2019, he was awarded by APRA for his lifelong contribution to the field. He has also been a...


Mondi Štětí: A paper legend in the heart of Bohemia

To support brand awareness and strengthen the image of significant paper company Mondi Štětí, our agency Native PR has created a completely new communication strategy along with the headline. We have thus launched a new stage of communication towards the general public. The purpose of setting the new image of Mondi Štětí is not only to establish a relationship with the public and potential employees but also to build a sense of pride in the place where people work and live. The campaign aims to acquaint the general public with the Mondi...


Covid is more suitable for alternative financing of companies

The pandemic has greatly affected the path to new investment loans for the majority of entrepreneurs. There is a lesser demand for large investment loans. Financial houses are prudent, with increasing the price of a loan or requiring stronger collateral. The situation suits fintech companies. Innovations even allow them to target companies that would be too risky for the banks. The head of the Czech branch of Lidya, which has been a client of the Native PR agency for more than a year now, answered questions for MF Dnes, in an interview...


The difficulties of sports venues have gained the attention of the news

For MultiSport Benefit, a leading provider of employee benefits in the field of sports and relaxation, COVID-19 represents a business and communication challenge. Native PR provides services for MultiSport, in the area of ​​crisis communication, for almost a year now. Together, we defend the interests of the entire sports sector, which is experiencing hard times after entering the new year, still under government measures. At the end of January, we alerted journalists about its existential difficulties through a survey of sports venue...