The role of a PR agency is to help clients in building good relations with the public. One of the ways to achieve this goal is through positive publicity, based on choosing the right topics at a certain time and, of course, presenting them correctly. The fact that Native PR is a leader in this area is also proven by its project to increase agencies visibility during the coronavirus crisis. It included a short public opinion poll examining how Czechs perceive news about coronavirus, which media are the key source of information and what role social networks play in corona-era. The results of the survey appeared on leading news servers, such as novinky.cz and tn.cz, as well as on professional media servers.