Milka Sings for the Deaf

04.12.2019


This year’s Christmas campaign of famous chocolate and biscuit brand encourages to express gratitude to those who do not expect it. Milka worked on the campaign entitled “Make a present to those who do not expect it” with the European Union of the Deaf. The key element of the campaign is a TV spot containing the “You've got the love” song in which one of the roles is played by a deaf actor. For the Czech and Slovak market, Milka additionally prepared an educational video with the Merry Christmas greeting in cooperation with Native PR and Markéta Spilková, presenter of news in sign language in the Czech Television. The video was prepared in Czech and Slovak sign language and it was designed in a manner allowing to everyone to learn the greeting after watching the video. Try it at: https://www.youtube.com/watch?v=WiX_EW3sd3c