It is not important that we have a new logo. Important is the others know when you have something new.
24. 4. 2017 - At its traditional press conference organized by the Native PR agency, the Czech Association of Breweries and Malthouses introduced its industry’s 2016 results. Beer production last year broke…
31. 3. 2017 - On 29th March 2017, we organized a briefing for journalists at the Czech Banking Association to present key findings of the annual survey of financial literacy in the Czech Republic. The survey shows…
21. 2. 2017 - Opinions on the economic situation presented by Pavel Drahotský, Director of Saxo Bank Czech Republic, are very popular with journalists. However, Czech media also increasingly appreciate comments on…
To gain the attention of customers and consumers today is increasingly demanding. Each sector has more and more players that offer comparable quality and the product or service no longer provides a competitive advantage. Public space is overcrowded with information and traditional marketing tools are losing their functionality. That is why there is a significant increase in value of services that our PR and marketing agency provides to the clients. We possess the ability to gain and keep a client’s attention, build upon their trust and ensure a positive difference from our competition. We own tools to increase employee loyalty and motivation. Through effective communication we stimulate demand and influence public opinion.
We entered the public relations market in 1993 and since then we have successfully worked on hundreds of projects for multinational as well as domestic corporations, medium sized businesses or non-profit organizations. Our solutions are awarded each year in both domestic and international competitions. As a founding member of the Czech Association of Public Relations Agencies (APRA) we determine the trends in PR field and strive to stretch out the public relations boundaries. We are certified according to international standards of quality management ICCO CMS. Through the medium of our long-time partners we are able to provide services also in foreign markets.
Founder and key consultant of the agency. He has been in the field of public relations since 1993. Václav specializes in the development of strategies, crisis communication and building relationships with the public administration. He stood behind many key projects and campaigns implemented for clients of the agency. Václav graduated from the Faculty of International Relations, University of Economics in Prague. In the years 1996-2011 he was a member of the Executive Board, a professional association APRA, including four years as its Chairman. In this role, he significantly contributed to the development of professional and ethical standards in the field of PR in the Czech Republic. He publishes in professional journals, lectures at industry conferences and is a teacher of several courses.
A good company reputation is a key to success. It helps to sell, enables to gain and to retain top employees and lowers the risk of conflicts with interest groups that have influence on business. For our clients we process complex analysis of target groups (steakholders) and based on these analysis we propose long-term strategies of building relationships between them and our clients. The success of this work is subsequently measured by long-term research of opinions of a given company.
Consumers are overwhelmed by the increasing number of less original advertising, and that is the reason why the effectiveness of traditional advertising declines. To ensure the same effect, companies are forced to spend ever increasing amounts of funds on media purchasing. We have an array of tools that are cheaper and more creative and can build a relationship of consumers to a particular brand. We can create a long-term story that will appeal to costumers by its direct communication through the internet and has the potential to get into the relevant media. When creating product PR strategies we are used to working closely with agencies that provide other components of the marketing mix.
Good managers pay attention to the fact that employees are proud of the company and that rumors and gossips are not the main source of information. Our PR agency has had a number of successful internal communications projects for various types of companies. We will create a comprehensive internal communication strategy for your company, we will also realize internal surveys of opinion, will help you with publishing your employee magazine, will design the content of your intranet or will realize a wide range of motivational competitions for your staff.
Any company can become a target of criticism. It does not matter whether the criticism is justified or motivated by competitive reasons. In such moments comes the crisis communication, aimed at protecting the company’s good reputation and relationships with key target groups. With our clients, we have gone through dozens of large and small emergencies and we know how to deal with them in terms of communication and public relations. In addition, we have a lot of experience with the preparation of crisis communication plans, management training or organizing crisis simulations.
To represent, defend and promote the interests of a business entity in the legislative environment is a legitimate activity that is a normal part of liberal democracies. For our clients, we are ready to provide communication with the relevant target groups, whether they are deputies and senators, ministry officials, local government representatives, opinion leaders, regulatory authorities or an independent non-profit organization. Upon request we will process professional expertise and strategies, and will design and implement specific projects. Services in lobbying and public affairs will be effectively combined with tactical media relations, which is a practical way to ensure understanding and support of your interests.
The financial results are influenced not only by a competitive struggle in a given industry. The relationship between the public and a type of services or products as well as how much it is used plays a large role. We are a leader in the design and implementation of awareness campaigns that change public attitudes and behavior. The target may be to stimulate aggregate demand or to reduce undesirable behavioral patterns. This type of communication is also important in gaining public support for changes in legislation regulating a given business sector.
Since the invention of the printing press the Internet is the biggest revolution in the field of communication. Having an official website is not enough anymore, as more and more emphasis is put on an efficient dialogue with customers. Tools such as social networks, blogs and discussion forums have turned consumers of advertising into speakers: they are no longer merely passive receivers of messages. If you want to win your way in today’s world of online communication, you should listen to your clients. We will help you deliver the message to the right target group at the right time and through the right type of media. We will also take care of your reputation across all online channels. We will help you optimize your website for search engines (SEO). Key parameters for the marketing strategies that we suggest are: accurate targeting, efficient communication and measurable results in a relevant time period.
The media are an important tool in corporate communication and have a major impact on whether the public knows the company and what the public thinks of the company. For our clients we have in the past organized tens of thousands of contacts with the media, whether it was the press releases, scientific articles, interviews or press conferences. Each delegate, who represents the company in the media, should know how the media works and how to most effectively communicate with them. Through theoretical and practical training we will teach you how to best convey your message to the journalist, how to react to unpleasant questions posed by the media and how to leverage the maximum for your company.
We let our clients express how they percieve our mutual cooperation and services provided. You can see the list of our professional awards below.
“We have been working with Native PR for the past six years which is certainly a testament of our great satisfaction with their services. Most of all, I appreciate the versatility and high-quality of all the work that comes to us, whether it is a matter of strategy, crisis communications consultancy, copywriting or creative approach. As the client, it is also very important to us that we can always rely on the agency - the top management as well as the entire team that works for us. Despite the fact that the agency team has been over time altered on several occasions, the agency always maintains the quality of service professionalism.”
“We appreciate that Native PR has the ability to understand the client's needs in the field of external communication as well as the ability to carefully perceive risks associated with internal communication and is capable to evaluate situations and to propose adequate responses to the client. In the time of ongoing Czech tabloid media and sensationalism, which often does not even have a real basis, such qualities are essential to a client, which is destined to take unpopular steps against those who violate laws, even if these steps are for the benefit of the vast majority of the company. We also appreciate the creativity and personal involvement of Native PR employees, without whom our longstanding awareness campaign against evaders of car insurance payments could not be successful.”
“It is not easy for an international company like Quick-Step to be seen and to maintain contact with the media in individual foreign markets. Thanks to Native PR we are doing really well in the Czech Republic. Their professionalism, enthusiasm and creativity provide Quick-Step the attention and visibility that our brand deserves. Our press conferences are repeatedly met with great success. I look forward to working with Native PR and I hope it will last for many years to come.”
“I like working with Native PR. I appreciate their knowledge of the media, their good relations with journalists, but mainly I enjoy their team spirit that is present whenever we work together. My colleagues from Native PR can also oppose their client if it is in the client’s interest. I call it a valuable partnership.”
“What I really appreciate about Native PR is the agency’s professionalism, reliability and diligence in the preparation of assigned projects. I would also like to acknowledge their proactive approach and efforts to seek innovative and more effective methods and tools in communication. Finally, as a client, I welcome the team’s very pleasant demeanor which makes all of our meetings not only highly professional but also very friendly and enjoyable.”
“Native PR agency team was helpful to me during my time at the position of a brand manager at Birell. During the three-year cooperation with Native I gained nothing but great support, professional performances and I could always depend on their recommendations. The team always quickly understood all projects and was always coming up with creative and conceptual solutions. Thanks to Native PR the Birell brand placed first in the Czech PR Awards for the project “Become a blood donor!“ Even though I have changed my field of action and I no longer work with the agency, I stay in touch with the team members on a personal basis.”
“We have been cooperating with Native PR since 2012, especially in the area of publicity, fundraising and expert advice. The agency handles our media analysis and provides recommendations on how to communicate with the media. The Agency also significantly contributes to the communication strategy and provides individual counseling to our speakers. Thanks to Native PR we started a strategic approach to public communication and have an excellent opportunity to constantly make our work in the public relations field more professional and more effective. That is why we perceive our partnership with Native PR as one of the key decisions of ADRA that is built on mutual trust. Simultaneously, it is an inspiration for other companies that in the realm of its CSR activities want to meaningfully support and to have a long-term impact on nonprofit organizations.”
Projects and campaigns that we create for our clients are annually awarded in professional competitions at home and abroad.
Overview of awards received:
Czech Award for Public Relations 2016
1st place in the Consumer Goods
project: Smart clothing style (KiK)
3rd place in the Internal Communication
Project: Heart Stories (Novartis)
3rd place in the Pharmacy
Project: HeartStories (Novartis)
Czech Award for Public Relations 2015
2nd place in the Technology, IT category
Project: Czech Banking Association against cybercrime (Czech Banking Association)
2nd place in the Sport category
Project: Kick it with KiK (KiK textile and Non-Food GmbH)
3rd place in the Finance market and finance services category
Project: Boj o poplatky (Czech Banking Association)
Special AWARD for implementation and communication concept in the Crisis Communication category
Project: Boj o poplatky (Czech Banking Association)
Czech Award for Public Relations 2014
1st place in the Internal communication category
Project: Pick Your Opportunity (Mondi Štětí)
1st place in the Industry category
Project: Pick Your Opportunity (Mondi Štětí)
3rd place in the Services category
Project: Regional food in retail chains: Tesco partners with local grocery producers (Tesco Stores ČR)
Czech Award for Public Relations 2013
1st place in the B2C category (the project also placed among the top 5 out of all 120 projects registered)
Project: “Mistr Kutil“ (Hornbach)
2nd place in the Crisis Communication category
Project: ING Pension Fund is not participating in the 2nd pillar of the new pension system (ING Pension companies)
3rd place in the Pharmacy category
Project: The life of Czech haemophiliacs (Czech Association of Haemophiliacs)
Czech Award for Public Relations 2012
3rd place in the Pharmaceutical category, health sector
Project: The life of Czech hemophiliacs (Czech Hemophilia Society)
2nd place in the Services category
Project: Retail as a prospective employer (Tesco Stores)
3rd place in the Financial Market and Financial Services category
Project: The most expensive insurance is the one you do not have (Czech Insurers' Bureau)
Czech Award for Public Relations 2011
1st place in the Corporate Social Responsibility and Philanthropy category
Project: Become a blood donor! (Birell)
2nd place in the Internal Communication category
Project: Kofola 1960 – the use of the 50th anniversary for internal communication (Kofola)
2nd place in a special category – Enterprise and Events
Project: Kofola 1960 – the use of the 50th anniversary for internal communication (Kofola)
3rd place in the FMCG category
Project: Become a blood donor! (Birell)
European Excellence Awards 2011
Project: Citibank introduces a new market trend (Citibank)
The project was among the top five in the category Hungary, Czech Republic and Slovakia
Czech Award for Public Relations 2010
2nd place in the Financial Markets category
Project: February, the insurance month (Czech Insurance Association)
2nd – 3rd place in the B2C category
Project: February the insurance month (Czech Insurance Association)
SABRE Awards 2010
Project: Driving without liability insurance is a gamble (Czech Insurers' Bureau)
The project was among the top five in the Central Eastern Europe category
European Excellence Awards 2009
Project: Driving without liability insurance is a gamble (Czech Insurers' Bureau)
The project placed among the top five
Czech Award for Public Relations 2008
1st place in the Financial Markets category
Project: Driving without liability insurance is a gamble (Czech Insurers' Bureau)
Czech Award for Public Relations 2006
3rd place in the B2C category
Project: Do not underestimate the risk (Czech Insurers' Bureau)
3rd place in the B2C category
Project: Thermal insulation is essential (Czech EPS Association)
With a goal to acquire some space in media and highlight the NN brand differentiating it from the competitors, we decided to explore Czech respondents’ ideas related to retirement. Based on NN’s survey, there was a series of press releases focused on pensions. We concentrated on whether Czech people are worried about the pension, how they plan to provide for themselves after they retire, what their ideal concept of retirement is and what the role of the state should be in this area. Our initiative on this topic caught the attention of the media and resulted in 32 pieces of coverage – including the idnes.cz news online, the Právo daily, the novinky.cz news online, the Deník and Metro dailies and the Barrandov TV. This topic even made it to the front pages of Czech dailies several times. All of these outputs mentioned the NN brand and the readership potentially exceeded 31 million. The project became a successful tool in the strategy of profiling the NN brand as a pension specialist.
The Wüstenrot financial group announced the intention to sell its insurance business. During the search for a strategic partner, Wüstenrot’s strength, stability, healthy condition and brand value played important roles. The Native PR agency was responsible for reinforcing the insurance company’s perceived value by increasing its visibility in the media and strengthening the whole group’s image as an expert and innovator in relevant financial segments. The result: in terms of media exposure, Wüstenrot saw its record in 2015. According to the Newton media analysis, there were 1,432 positive or neutral media outputs and the AVE reached 35.5 million CZK. The total readership exceeded 350 million recipients. The boosted media presence supported the company in the search of a partner for the acquisition, and as early as in September, the Wüstenrot group announced that its insurance unit will be acquired by the Allianz group.
From February 2013 on, banks in the Czech Republic were facing severe criticism from the “anti-charges initiative” that agitated clients to sue banks for refunds of credit account charges. It was joined by 300,000 clients. The anti-bank campaign gained a lot of media attention. In the first months, there was mostly negative media coverage that hardly ever took the banking sector’s views into consideration. The situation began to change when the Czech Banking Association took the initiative in the name of the whole segment. This supported unity in banks’ communication, emphasized the power of presented points and helped to ensure more space in mass media. The website www.sporopoplatky.cz became the crucial points of the communications activities. Eventually 327 verdicts were made in the dispute with 324 in favour of the banks. They were also confirmed by the Constitutional Court and Supreme Court of the Czech Republic.
The Tesco company makes a long-term effort to eliminate stereotypes related to quality of food sold in chain stores. It uses stories of Czech suppliers and points out the benefits of their partnership with the retail chain. As the existing media image of retail chains was somewhat negative and media often focused on individual incidents of food and veterinary inspections, this campaign strived to balance the image introducing various branches of the food-processing industry and telling interesting stories of domestic companies and their owners and founders. The project increases awareness about Czech food and partnership between retail chains and local suppliers.
How can you get production employees step out of their daily routines and think about how to become more involved in the company’s activities? For Mondi Štětí paper-mill, one of the biggest employer’s in the Ústí region, Native PR has prepared a campaign called “Pick Your Opportunity” that aimed to support innovations inside the company. Our goal was to motivate employees to come up with innovative ideas resulting in economic savings. We have selected an apple as our campaign’s symbol and we used the simple symbolism of fertility, growth and ideas across various communication channels. The internal communications strategy built on the “infotainment” principle attracted employees to join the project and propose 130 innovations.
Baxter is an international manufacturer of vaccines against an array of diseases. We worked for this client between the years 2002 – 2012. Our main task was the preparation and implementation of a communication strategy aimed at informing the public about the dangers of the tick-borne encephalitis and the appropriate ways of prevention, including vaccination. Due to our systematic work with media, we have become one of the main sources of information on the subject. The number of media outlets published based on our materials was for a long time reaching up to 1000 - 1500 per year. During our cooperation, awareness of the issue has increased from of about 60 to 95% (according to GfK research) and the vaccination of the Czech population rate went up from 5 to almost 20%..
In 2011 we invented and first held a competition for the most likable Hornbach handyman. The goal of the competition is to build a positive relationship between the customer and the brand. It is based on craftsmanship, wittiness and inventiveness. Registration is available at www.mistrkutil.cz and in Hornbach stores. Voting takes place in two rounds. First, the public selects 12 finalists who then compete live in a Hornbach DIY store. The winners are selected by an expert jury on the basis of their performance. The last year’s winner (2013) received a family house, while the other competitors obtained prices such as a car or a foreign vacation package. Participation - 5049 contestants - has doubled from the previous year. The competition attracts attention in social networks and regularly receives considerable publicity. The last time it was held there were 102 posts published in the press, profiled on radio and in online media. In last year's Czech PR Awards we have won one of the major - and also the most contended – category (B2C) and the project was also selected among the top 5 out of all 120 submissions.
The best-selling non-alcoholic beer brand Birell decided to promote blood donation as a part of their CSR activities. For instance, in 2008, the company cooperated with three hospitals. However, the campaign did not achieve wider recognition. After we began cooperating with the brand (2009) one of our tasks was to restart this project and achieve significantly better results. First of all, we arranged sponsorship and collaboration with the Society for Transfusion Medicine of the Czech Medical Society of Jan Evangelista Purkyně as well as with experts from the University Hospital Vinohrady. We decided to aim our project at first time blood donors. In addition to receiving a can of beer each donor was also given promotional materials about the importance of blood donation. For the event we provided extensive media support - the published articles potentially addressed more than 15 million recipients. The event was a great success: it was attended by 45 health facilities and the number of registered first-time donors increased by 26%. The project was successfully repeated in 2010 and in 2011 we won one of the main categories (CSR) of the Czech PR Awards competition.
With help of Native PR Hornbach became in 2009 the first DIY store in the Czech Republic to actively communicate on social networks. During our cooperation we managed to get almost 20,000 fans on the Facebook page Hornbach CZ, which brings DIY news, tips and other interesting facts and events. This number is even a greater success, as it is a naturally growing, active and loyal community of people who perceive Hornbach as a synonym for DIY projects and monitor its activities.
Our goal is to profile KPMG as an opinion leader in business areas in which its clients operate (e.g. construction, tourism, retail, education, financial services, and automotive industry). For the duration of our cooperation, we managed to increase the publicity of the client by 25%, thus making KPMG the most quoted company among the so called BIG 4. For the client we regularly conceive media attractive themes that set them apart from the competition.
Czech Insurers' Bureau was established by law as a professional organization of insurers, who may provide insurance against liability for damage caused by vehicles (car insurance) in the Czech Republic. Today, it has 14 insurance companies. We worked for this client between the years 2008 – 2013. The main objective of our cooperation was to reduce the number of uninsured vehicles on Czech roads. We have prepared and implemented a long-term awareness campaign, which significantly contributed to the fact that during our cooperation in the area PR communication the number of uninsured vehicles was reduced by more than 30% and the number and amount of the uninsured damages annually declined. For this successful PR campaign, we have repeatedly won awards in several national and international competitions.
We worked for Unipetrol between the years 2008 – 2013. At the beginning of our cooperation Unipetrol’s reputation was heavily damaged by a series of post-privatization scandals. Our main objective was to convince investors that the company is well managed and the ongoing changes will lead to an increase in share value. Thanks to our systematic work with the media we managed to within two years change the initially critical views of analysts, journalists and the general public. The company which was a target of criticism by a minority of shareholders and the professional public began to be evaluated as open and well communicating. The polls have repeatedly shown a constantly improving perception by all targeted groups. The successful outcome of this study is suggested, among other things, by the Czech PR Awards, won by the communication department team of the Unipetrol Group along with the Native PR agency for a project to increase the credibility of Unipetrol between investors and the professional public.
We continue to help Mondi Štětí - the largest paper company in the Czech Republic – raise awareness and employee motivation. The main carrier of information is the original internal magazine Síto. We were able to introduce a new graphical design of the magazine as well as its new concept and content and therefore increase its readership. We propose suitable formats for employee meetings and create internal communication campaigns aimed at both strategic and tactical goals such as building an awareness of corporate values or an increase in the number of internal innovations.
The topic of our cooperation with a humanitarian organization ADRA was the creation of a comprehensive communication strategy which included: facilitation of several working meetings to formulate the background and objectives, opinion polling, media auditing, elaborating on communication strategy, processing the implementation plan, training of media speakers and the subsequent consultation on the implementation of the strategy. Our services were provided free of charge in the scope of our nonprofit sector support.
At its traditional press conference organized by the Native PR agency, the Czech Association of Breweries and Malthouses introduced its industry’s 2016 results. Beer production last year broke records again: Czech breweries produced a total of 20.5 million hectolitres of beer, which means a 1.9% year-on-year growth. This positive trend is caused by larger amount of beer produced both for the domestic market and export. The average beer consumption per Czech person stayed the same in the year-on-year comparison, i.e. 143 litres. The difference between on-trade (pubs, bars etc.) vs. off-trade (shops) beer consumption continued to deepen, reaching the ratio of 39:61.
On 29th March 2017, we organized a briefing for journalists at the Czech Banking Association to present key findings of the annual survey of financial literacy in the Czech Republic. The survey shows that the CBA’s Financial Literacy Index has improved by one point to 55 points out of 100. Despite the increasing attention given to financial education in the past few years, our result continues to be rather mediocre. This topic has gained attention across society, whether in mass media, as part of school classes or in families – 92% of parents discuss finance with their children. For more details, go to http://bit.ly/2oaB11w
Opinions on the economic situation presented by Pavel Drahotský, Director of Saxo Bank Czech Republic, are very popular with journalists. However, Czech media also increasingly appreciate comments on current affairs provided by the company’s Danish headquarters. Last week, the Native PR agency arranged an exclusive interview for the Head of Macroeconomic Analysis at Saxo Bank, Christopher Dembik. He spoke about economic impact of the forthcoming French election and predicted victory of Emmanuel Macron. He thinks the French are growing tired of the same politicians and want something new. Macron is interesting for young people, but he can also address older voters, both left-winged and right-winged. On the other hand, Marine Le Pen does not seem to know what she wants and her political programme is just a series of random declarations. The whole interview can be found here: http://www.info.cz/svet/le-penova-nevi-co-chce-jeji-program-jsou-jen-hole-vykriky-rika-francouzsky-ekonom-pro-info-cz-4493.html
The Native PR agency has won Exeltis Czech’s tender for public relations services. The goal is to increase awareness of infertility and introduce food supplements suitable for couples planning parenthood. Exeltis offers such food supplements in the Czech market. Native PR has worked with numerous leading pharmaceutical brands, such as Pfizer, Baxter, Abbott and the Association of Innovative Pharmaceutical Industry. With its “HeartStories project carried out for the Novartis pharma company, the agency was awarded in the last year’s Czech PR Awards.
Václav Ferebauer, a member of the iDNES.cz editorial team, visited a factory in Český Brod where polystyrene foam is made of miniature pellets. The press trip organized by the Native PR agency for the EPS Association aimed to build closer relationships with journalists and disprove myths about the alleged harmfulness or low quality of polystyrene foam. The “EPS ČR” Association unites Czech polystyrene producers. This material is mainly used for thermal insulation of facades, floors and flat roofs. The association’s Technology and Quality Manager, Michal Polák, confirmed that polystyrene contains no harmful substances which makes it possible to use it in alternative ways, for example in food industry.
Czech Beer and Malt association held a press conference organized by the Native PR agency and introduced this year’s results of a longitudinal survey named “Beer in Czech Society in 2016”. It was carried out by the Public Opinion Poll Centre which is a part of the Czech Academy of Science’s Institute of Sociology. The survey shows that the Czechs continue to be a beer-loving nation. Almost 9 in 10 men and more than a half of all women in Czechia drink beer. Men have it approximately three times a week and they consume about eight half-litre beers a week in average. Women usually drink it twice a week and they consume about two half-litre beers per week. When it comes to choosing beer, both men and women name the taste as the main criterion. The most frequent motive for visiting pubs is meeting friends and acquaintances, the second most common reason is having fun or improving one’s mood. The survey has confirmed again that there is a downhill trend in the number of visits to pubs – only 4 in 10 beers are drunk there currently.
Top managers from the banking sector visited secondary schools all over the Czech Republic as partof the Czech Banking Association’s project Bankers Go to Schools. They were also joined by cyber security experts as this year’s main topic was safe use of the Internet. In interactive 90-minute workshops, bankers pointed out threats one can find online (including social networks) and explained how to secure one’s computer or mobile phone to prevent hackers’ attacks focused on bank accounts.
The fact that cyber security is an up-to-date and attractive topic was obvious not only in discussions with students, but also in the interest shown by media. The media communication and partly also the organization of the Bankers Go to Schools project was provided by the Native PR agency.
The Czech Association of Insurance Companies (ČPA) launches a new communication campaign called “Den blbec” – “A Bummer of a Day”. It will take place until the end of November and its goal is to increase awareness and knowledge of liability insurance for citizens. The main communication platform is the www.denblbec.info website where a banner campaign was launched. In the second half of the month, the ČAP wants to present new thematic videos and start its “A Bummer of a Day” competition where the most curious insured events will be featured. The campaign is organized by the Native PR, and the creative and visual concept is made in partnership with Modrý Petr – Petr Mička, and the videos are made in partnership with Jindřich Fila. “The Czech colloquial expression for the liability insurance is ‘the bummer of a day insurance’, so we find the name of the campaign very fitting,” says Jolana Ackermannová, PR and Communications Specialist at the ČPA. She adds: “In this campaign, we would like to try a slightly new approach to communication which not only educates, but also entertains people. We believe it is a way of engaging even those who do not find other awareness messages very interesting.” The campaign is built on people’s stories. With the slogan “Everybody can have A BUMMER OF A DAY sometimes”, the campaign shows model situations that are typically related to liability insurance. Such problems include water pipe damages (resulting in flooding of a neighbour’s flat), damages caused by children or pets, various damages to property or accidents and injuries during sports activities.
One in two women aged over 45 has at least two risk factors for developing osteoporosis. These include insufficient consumption of food rich in calcium and vitamin D, lack of physical activity, smoking and drinking alcohol. The onset and development of osteoporosis are largely influenced by one’s lifestyle and diet, so these factors are key in the prevention. The disease is typically connected with femoral neck problems, fragility of bones (resulting in higher risk of fractures) and higher fatigue of intervertebral discs that typically manifests itself in stooping. Pfizer focused on this serious disease at the press conference organized at the occasion of the International Day of Osteoporosis. The conference and related communication were provided by the Native PR. The campaign was also joined by celebrities such as the popular actress and presenter Michaela Dolinová.
The Laufen CZ company and its JIKA bathroom brand launched a unique project of the “cleaning” Bubble Radio. The project subtitled “Tune in to Cleaning” broadcasts online 24 hours a day and 7 days a week. The project was presented to journalists under the direction of the Native PR agency in a very stylish manner: at the unprecedented “bubbly” press conference in the premises of the iconic Dancing House in Prague. Media representatives enjoyed special bubbly refreshments and received themed presents.
From 23rd September to 1st October 2016, the fourth year of the Czech Beer Days festival is taking place, joined by more than 6,000 pubs across the Czech Republic. The Czech Association of Breweries and Malthouses, the organizer of the festival, aims to build a long-term tradition of celebrating beer as the national drink and to link these festivities with the memorial of St. Wenceslas, the patron of Czech beer. “The Days of Czech Beer are a festival for all fans of Czech beer, pubs and gastronomy. They are meant to support consumption of draft beer and promote the uniqueness of a traditional Czech pub,” says František Šámal, the president of the Czech Association of Breweries and Malthouses. The celebrations will be joined by tens of breweries and mini-breweries. The pubs that joined the project will offer degustation of special beers, beer menus, meetings with brewers or guided tours in breweries. Visitors will also have a chance to enjoy this year’s main specialty: wild boar in rosehip sauce.
The Laufen CZ company has selected the Native PR agency as a new partner for public relations in a two-round tender. The partnership will cover the work for its brands Jika, Laufen and Roca as well as corporate topics. The collaboration has started as of September and this month will see the launch of the unique Radio Bubble online project that is primarily focused on the promotion of the Jika brand.
The Czech Republic hosted the 4th Confederations Cup of Women’s Pétanque and for the first time welcomed the world’s top female players on 12th – 14th August. The contest was organized simultaneously with the official programme of the Rio-Lipno Olympic Park on playgrounds made at the WELLNESS hotel in Frymburk. The event’s main partner was the KiK fashion retail chain. “We decided to support this event mainly because of the universal character of the game which can attract all family members – from children to elderly people,” says František Wagner, Executive Director at KiK Czech Republic and Slovakia. The award ceremony was held at the Czech RIO-LIPNO Olympic Park and was attended by KiK representatives. The Native PR agency participated as a consultant and partner with its KiK-devoted team working directly in Frymburk and Lipno.
The Native PR agency is looking to expand its team with new colleagues for the position of Account Assistant/Account Executive. What can successful candidates look forward to? Interesting work in the heart of Vinohrady in an agency with an open company culture, personal development opportunities, space for one’s own initiative, creativity and high level of independence. We do not promise you a direct entrance to a rose garden, as a PR Junior employee needs to do a lot of hard work to become a PR professional, but we will do our best to help our new colleagues with their personal and career growth and provide them with enough opportunities. They will contribute to our teams’ activities, especially in media relations, organising and producing activities, online communication, internal communication and HR marketing and we’ll also invite you to help us create projects for our clients. Click here http://www.nativepr.cz/kariera
Up to 98 % of Czech people think that medical doctors should continue learning and attending educational activities even after they graduate. The pharmaceutical industry has also been substantially contributing to doctors’ life-long learning. Innovative pharma companies associated in the Association of Innovative Pharmaceutical Industry (AIFP) provided funding of 300 million CZK last year. They provided healthcare professionals with findings about the most current medical procedures, and thus they made it possible for patients to obtain effective treatments faster. The exact data about collaboration and sums received by doctors from pharma companies during their partnership on new drugs development have been available on the www.transparentnispoluprace.cz website since 30th June. The Native PR agency worked with AIFP on the awareness campaign that explains the meaning and benefits of the project.
The KiK fashion retail chain announced that the renowned fitness trainer Hanka Kynychová would become a promotion partner for its Ergee brand. In the second half of the year, the company wants to put a stronger emphasis on increasing the awareness of their products’ quality. The main focus will be placed on the Ergee products. These include for example functional underwear, high-quality underwear for men and women, children’s clothes and socks. “As I have been a customer of KiK shops for several years, my decision to become the brand’s ambassador was quick and yet well considered. I have very good personal experience with Ergee. These are clothes of excellent quality. Furthermore, I am happy to see reasonable prices that allow big purchases for little money, for example to mothers who buy clothes for their children,” says Hanka Kynychová. Customers can find the Ergee goods in any of the 189 KiK shops. The partnership was announced on the 9th June at KiK’s very first press conference in the Czech Republic. With the help of the Native PR agency, the press information was covered by more than 30 media during the month of June.
The victory is the Consumer Goods category, bronze awards in Pharma and Internal Communications –Native PR has added to its score these three new awards at the 11th year of the Czech PR Awards. The most successful project is the “Smart Clothing” campaign for the KiK retail chain that was focused on the brand’s repositioning, boosting its positive image and bringing it closer to the target group. Two awards were given to the “HearStories” project for the Novartis pharmaceutical company. Its newsletter features the company’s employees as cartoon superheroes in the story of delivering a new medicine to the patients. The total of three awards shows that Native PR continues in the series of achievements from the past years.
Innovative pharma companies in the Czech Republic which are united in the Association of Innovative Pharmaceutical Industry (AIFP) pay 1.75 billion CZK for clinical studies every year. Thanks to them, hundreds of patients are given a free access to the most advanced medical treatments as all costs related to the clinical trials are covered by pharmaceutical companies. Besides the benefits they bring to patients, these studies also enable savings for the state. Results of an analysis on clinical trials show that these savings on the public health insurance – due to medications provided by pharma companies – reach 625 million CZK a year. The results of the above mentioned analysis were communicated to media with the help of the Native PR agency.
Quick-Step, a Belgian producer of design flooring, has launched a new range of Pulse vinyl flooring materials. Unconventionally accompanied with a fashion show, the press conference organized by the Native PR agency made it possible for the guests to experience where Quick-Step designers get inspiration for the brand’s unmistakable design. The fashion show was made in partnership with Czech fashion designers and the architect Karolína Reslerová from the Free Architects studio. The new luxury Quickstep Pulce product line introduces the flooring of the future – with the unique production process, they represent the most practical and at the same time stylish solution. This flooring is water-proof, it absorbs noise and has a great wear resistance. Furthermore, no phthalates are used in the production process. Thanks to its realistic finish, natural floorboard looks and flowing, matching wood-like structure, the floor is almost indistinguishable from authentic materials.
A recent survey conducted by the Association of the Innovative Pharmaceutical Industry (AIFP) pointed out the danger of counterfeit medicinal drugs. Almost three quarters of Czechs would not be able to recognize them from the genuine ones. At the same time, the number of revealed counterfeits continues to grow. Most frequently, these include drugs bought online, such as slimming products or products supporting erection. The survey organized by the Native PR agency showed, among others, that one tenth of respondents also use online shops to buy specialized prescription drugs. Counterfeit drugs may contain substances hazardous to health and therefore they may directly endanger patients’ lives.
At the “Zlatý středník” (“Golden Semicolon”) awards ceremony, Václav Pavelka, the owner and Chief Consultant at Native PR, was introduced to the Hall of Fame. PR klub, the organizer of this industry contest, shows this honour to one distinctive PR personality every year. “This year, we decided to award Václav Pavelka, the owner of the Native PR agency, for his long-term support of not only the PR Klub, but the whole PR industry. He has been active in it for more than twenty years and he keeps driving its progress,” commented Petr Langer, Head of the Executive Committee at PR Klub.
The Czech Association of Breweries and Malthouses gave a press conference organized by the Native PR agency where the 2015 results of the Czech brewing and malting industry were introduced. Czech breweries produced 20.1 hectolitres of beer last year with a year-on-year growth of 2.2%. A record volume of 4.1 hectolitres was exported, which means a year-on-year growth of 13.3%. Beer production for the domestic market was stable with 13.3 million hectolitres. For the first time, Czech customers consumed the same volume of lagers and draft beer. Stable results also show that Czech consumers put a bigger emphasis on quality and they tend to be pickier. There was also a 0.8% year-on-year growth in malt production with the overall amount of 544 thousand tons, out of which 45% were exported abroad. The most important purchasers of Czech malt are Poland and Germany and in the recent years also Hungary and the UK.
Since 1st April, there has been a new player in the Czech insurance market: Colonnade Insurance, with its strong background of the Canadian group Fairfax Financial Holdings. It focuses on industrial insurance and specialty automotive insurance. The Native PR agency has been in charge of the new company’s publicity. We organized a press conference for the brand’s launch and we will continue working on its media communication. Besides that, the agency has also been working on the company’s presentation materials and website texts.
On Wednesday 23 March, Hornbach opened its tenth DIY market in the Czech Republic, which is also the fourth one in Prague. The opening was preceded by a press conference organized together with the Native PR agency. It was attended by Albrecht Hornbach, a representative of the Hornbach family’s fifth generation. The company was founded as early as 1877 and the operation of the first combined DIY market was commenced almost 50 years ago. One of the new features of the Velka Chuchle branch is the new concept of the roof construction in the gardening centre. At the same time, Hornbach also announced the launch of its e-shop.
Czech senior citizens enjoy beer: elderly men drink in average almost seven big beers (half a litre) a week, while women drink approximately four small ones (a third of a litre) a week. The biggest amounts of beer are drunk by seniors in the Hradec Králové region. It is a well-known fact that beer has numerous positive effects on one’s health and this is also proved by the finding that up to 15% of Czech pensioners were given a recommendation from their doctor to drink moderate doses of beer. These are some of the results of a survey that was conducted by the Czech Association of Breweries and Malthouses (ČSPS) in February. The recommended daily dose of Czech beer is two big beers per day for a man and two small beers per day for a woman.
Rare diseases such as cystic fibrosis afflict 1 in 2,000 people, which means approximately 800,000 patients in the Czech Republic. It is usually very difficult to treat such diseases; effective treatment is available for only 5% of 8,000 types of rare diseases. Furthermore, the development of new pharmaceuticals is often accompanied by complications such as high costs and very small patient groups that can undergo testing. Yet the medical progress goes on. According to the Association of Innovative Pharmaceutical Industry, 230 new drugs for rare diseases were developed in the last ten years and 450 more are currently in the development phase. This gives the patients hopes for a better life. The Native PR agency helps provide media communication for this optimistic news and improve awareness of rare diseases.
A new property development project, the Rustonka administrative centre, was presented in the middle of February. The J&T Real Estate company selected the Native PR agency to communicate the launch. The agency designed and carried out the launch event in the Olympik hotel. Its highest floor went through a dramatic transformation and the old conference room turned into modern and attractive space. The event attended by more than sixty guests including journalists, real estate brokers, the developer’s representatives etc. featured a non-traditional presentation. A large screen (12 x 2.5 metres) made it possible for everyone to watch the complex of three buildings grow right before their eyes.
According to the survey conducted by the KiK retail chain, 75% respondents know somebody who does and enjoys knitting, and each Czech in five is an active knitter. This was traditionally a women’s hobby, but there are also 3% men who have fallen for knitting. It is especially mothers-to-be or mothers on a parental leave who get enthusiastic for knitting and crocheting as they make blankets or clothes for their offspring. The most frequently made kinds of clothes are, nevertheless, winter clothes and accessories for men and women – typically knitted scarves (18%), caps (11%), sweaters and socks (both 10%). The trend of knitting and needlework revival is supported mainly by the boom of group courses as well as the possibility to relax and have a creative hobby. Originality and uniqueness of knitted clothes are appreciated by 83% respondents, who said they are willing to buy hand-knitted products.
The Native PR agency was in charge of communicating this survey to media; the results were covered by lifestyle media and selected regional dailies.
The Czech Association of Breweries and Malthouses (ČSPS) has selected the Native PR agency in its tender for PR services. The partnership started in February, and the main priorities are to increase popularity and good reputation of Czech beer. The communication activities will also include information on regulatory changes or the concept of beer as part of the modern lifestyle. Native PR has extensive experience with work for brewery clients including Plzeňský Prazdroj and Budějovický Budvar, as well as clients from professional agencies. The agency is a Czech market leader in the latter area, its clients include the Czech Banking Association, the Association of Innovative Pharmaceutical Industry and the Employers Club.
Within two years, medicinal drugs in Czech pharmacies will be equipped with special 2D codes that will make it possible to discover counterfeit drugs. The pharmacists will check the code with a special scanner to view the history of the product’s journey from the producer. It will be easy to detect whether the package was somehow manipulated and whether it really includes the right drug. This measure will help protect patients from dangerous counterfeits which have been detected in the European Union more and more frequently every year. The founding of the medicinal drug verification system is coordinated by the Association of the Innovative Pharmaceutical Industry (AIFP). At the beginning of January, the association was granted support by all major pharmaceutical producers and distributors, and a Memorandum of understanding was signed.
The singer Lucie Bílá attended a demonstration lesson of the educational project “Nejde jen o prsa” (“It Is Not about Breasts Only”) at the Gymnázium Českolipská secondary school in Prague. The project is organized by the NN Insurance Company and the Alliance of Breast Cancer Patients. The series of workshops teaches secondary school students how to do self-examination correctly and thus prevent breast cancer. Approximately 40 girls aged from 17 to 19 had an opportunity to use unique dummy models and learn to recognize potential threats. The experience was enhanced by the fact that the lecturers were young women who underwent this disease. As in previous years, Native PR produced the event and ensured media
Studies of the municipal waste content carried out in 2013-2014 in selected locations of the Czech Republic have shown that the amount of used batteries in mixed municipal waste is significantly lower than expected. The weight of batteries in studies samples only made 0.15%. Experts’ assumptions that most of used batteries – approximately 70% of the total amount supplied to the market every year – are typically thrown away to rubbish bins in Czech households and then taken to municipal waste or to the nature were proven wrong. On the contrary, these results verify conclusions of an earlier survey “Inventura” conducted by the Recyklohraní company which found that an average Czech household has 49 batteries, out of which at least 8 were used.
Native PR has expanded its activities in online communication and founded the Onli Digital Marketing agency which provides clients with comprehensive online services based on thorough analyses and monitoring of the online environment. Native PR made online marketing one of its key services two years ago, and since then, the agency has prepared a number of online campaigns for its existing clients including Tesco Food on-line, KiK and Pfizer. A great deal of these campaigns was focused on women, i.e. the target group that the new digital agency would like to concentrate on primarily. According to recent studies, women are in charge of 85% of all purchase decision and influence 93% of all online spends. More info: www.onli.cz
The survey conducted by the KiK company shows that almost every Czech and Slovak person has at least one piece of clothing that is unbranded, yet they wear it as one of their favourite ones. One in four respondents claims to have many of these. Czech and Slovak wardrobes include many pieces of clothing that were not worn for a long time. At least 30% revise their wardrobe to sort out unnecessary items only once a year. One in five Slovaks and one in three Czechs said they do not make such sorting at all. 10% of Slovak and 15% of Czech respondents say they use most of the pieces from their wardrobe every month. When they want to get rid of some clothing, they usually offer it to their friends or donate it to charity. The survey was designed and publicised in the media by Native PR.
The Association of Innovative Pharmaceutical Industry (AIFP) which associates 32 pharmaceutical companies focused on development of innovative drugs, selected Native PR agency’s services in a tender. The partnership started in September and it concentrates on media relations, media monitoring and market analyses. Working closely with the AIFP’s internal team, the agency will participate in communication of the key projects. Recently, AIFP and Native PR decided they will also launch online communication as AIFP’s new channel. The Native PR agency has vast experience providing communication services for the pharmaceutical industry. It has worked for clients including Abbott, Baxter, Kimberly-Clark and Pfizer. Winning this tender also confirms its strong position in providing services for professional associations and unions. Clients in this sector include the Czech Banking Association, Employers’ Club, Czech EPS Association, Union of Spirits Producers and Importers, and Union of Bakers and Confectioners. In the past, the agency also worked for the Czech Insurance Association, Czech Insurers’ Bureau and Czech Association for Branded Products.
Five municipalities and non-profit organizations that took part in this year’s programme “The place where we live” organized by the VIA Foundation will receive a grant of 300,000 CZK each, as well as expert seminars and consultations. The teams come from municipalities across the Czech Republic, and they were selected by an expert jury from more than 30 submitted projects. Among the partners are the Hornbach DIY markets, one of our long-term clients. The goal of the programme is to revitalize public space – especially places that used to be playgrounds or venues for community meetings but gradually got neglected or forgotten. With the VIA Foundation’s support, the community teams will turn five of them into places where people of all generations can meet and enjoy leisure activities. Selected projects will join other 45 locations which have already been improved with the help of VIA and which now thrive and enrich local communities. This year’s projects can be found in Dolní Podluží, Raškovice, Bečice, Veltrusy and Markoušovice.
ŠkoFIN, a domestic leader in car financing, announced its rebranding to Volkswagen Financial Services at a press conference on 10th September. The new name will be legally valid as of 1st January 2016, but the company has been using it for communication purposes since mid-September 2015. The face of its marketing campaign is the actor Milan Šteindler in the role of a genius scientist who gives advice on smart financing. The main reason for the rebranding was unification of image with the international group Volkswagen Financial Services AG and more intense sharing of global know-how. This will make it possible to offer customers the most sophisticated cutting-edge services, including a broader product portfolio. The change only applies to the company’s name and it will not affect the existing clients’ contracts. The press conference was organized by the Native PR agency at the Kings Court hotel. It was attended by 15 journalist; the news about the rebranding appeared in all key media on the very same day.
NN Life and NN Pensions Insurance Company introduced the results of a survey about employee benefits at its press conference. The Czech economy and enterprises have been doing well which has had a positive impact on the offer of employee benefits. Companies in the Czech Republic offer 12 benefits in average, i.e. two more compared to last year. Like in the previous two years, the most frequent benefit is the mobile phone, followed by contributions for education and trainings. The greatest year-on-year growth was seen in contributions for life insurance and pension funds. This proves the increasing trend of supporting long-term benefits. The Native PR agency provided media communication for the ninth volume of this survey as it did in the previous years. The survey is very popular with journalists and this year it had 25 media outcomes in leading dailies, weeklies as well as on TV and radio
Wednesday 9th September is the first European Battery Recycling Day in history. It was declared by the European association Eucobat which represents 15 significant schemes for collection of used batteries from 13 European countries. One of its members is the Czech NGO ECOBAT that initiated the declaration of the European Battery Recycling Day and promotes it in the Czech Republic. The main goal of this event is to increase public awareness of sorting and recycling of used batteries and accumulators. It is a chance for the general public to bring used batteries from their households to one of the collection centres.
The Native PR Agency team took part in the Birell Grand Prix 10-kilometre race on Saturday, 5th September and accepted the challenge to raise 10,000 CZK for the foundation. And they succeeded – the Native PR competitors completed the race and contributed 1,000 CZK for each kilometre of the race in order to support VIA’s grant project “Města z jiného těsta” which helps improve quality of life in city communities.
At the traditional quarterly press conference, the Czech Banking Association presented its predictions about the Czech economy’s prospects. These continue to be optimistic with the estimated growth of GDP by 3.2%. The prognosis was communicated to media with the help of the Native PR agency again. Thanks to the constantly strengthening media relations, the conference aroused keen interest and, as usual, welcomed numerous journalists from dailies and television as well as those from radios.
Thanks to the international cooperation with other agencies, Native PR had a chance to deliver the Czech and Slovak journalists to the press conference and opening Gala Event of D-Resort Šibenik. D-Resort Šibenik is the newest design hotel in Croatia and is located in D-Marin Mandalina, Croatia’s only superyacht marina facility thanks to the deep water. D-Marin has 429 berths in the sea, 79 of which are constructed for yachts from 30 to 140 meters long. D-Resort Šibenik offers 63 luxurious rooms, six suites and three exclusive villas.
The survey “Facts and Trends in Housing” carried out by the Wüstenrot finance group revealed that 8 % of Czech inhabitants in the productive age live on their own. This applies to 12 % of men and 4 % of women. Nevertheless, it is not only single people who live on their own. There has been an increase in the number of mingles, i.e. those who have a steady relationship unlike singles, but they do not intend to live with the partner. Wüstenrot’s internal data show that this trend has had an impact on the higher demand for mortgages for small flats. You can read more details in articles that appeared in media in the third week of July, for example here. The Native PR agency designed the survey and provided media communication of the results.
A new research, which we have conducted on behalf of the Czech Banking Association in cooperation with the Association of Small and Medium-Sized Enterprises and Crafts of the Czech Republic, has revealed that the overwhelming majority of Czech entrepreneurs use electronic communication. The results show that 9 out of 10 entrepreneurs use online banking, nearly a half of the self-employed and 2/3 of small and medium-sized businesses work with electronic invoices and forms. Entrepreneurs communicate electronically with their customers, banks and public administration. The key electronic communication platform is online banking as it is used by 96% of small and medium-sized businesses and 90% of the self-employed. Both businesses and the self-employed are satisfied with online communication with banks and customers, however, there were some reservations about online communication with public administration with close to a fifth of the respondents describing it as complicated.
A survey conducted by the ŠkoFIN company shows that 43% Czech drivers are more cautious when driving their car abroad due to possible expensive fines. Before setting off for their holiday, 64% study in detail traffic rules of the countries they are going to visit. Only 28% of them say they do not worry about foreign traffic rules at all. Nevertheless, it is very useful to study the rules before the journey, as there can be differences not only in speed limits but also in other areas such as mandatory equipment of the vehicle.
More than a half of Czechs use a car to travel on their holiday, and a majority of them are even willing to drive more than 900 km. Most of them are also diligent when it comes to their car’s condition. More than a quarter (26%) of them have their car checked by experts before the holiday, on the other hand there are 28% who never do this. Problems and faults can happen anytime so it is advisable to get not only the car insurance (collision damage waiver) but also assistance services that make it easier to deal with potential complications. The survey revealed that 61% of Czech drivers use these services and 7% used tow-away services abroad, 4% had car mechanic’s work paid and 3% were offered a loaner while their own car was not available.
The Native PR agency designed and analysed.
In the tenth year of the Czech PR Awards competition, the Native PR agency won four prizes. In the main category, Crisis communication, it scored with the project called Fight for Fees carried out in partnership with the Czech Banking Association and received the Award for communication concept and its execution. This project was also awarded with the bronze in the category of Financial market and financial services. Native PR also won two second prizes for the project Kick it with KiK in the Sports category, and for the Czech Banking Association against Cyber Crime project in the Technology and IT category respectively. Native PR confirmed its position of a successful agency as in the past years and ranked among the five most successful agencies of this year’s Czech PR Awards.
The data provided by that ECOBAT NGO show that Czechs collected a total of 33.1 tonnes of used batteries and accumulators at selected chain stores across the country. This means a year-on-year growth of 19.1 % from 2013. In average, each retail store collected 15.9 kilograms of used batteries. The largest amounts of these were collected by customers of supermarket chains Kaufland (5.5 tonnes), Billa (5.4 tonnes), Lidl (4.2 tonnes) and Globus (4 tonnes).
As for individual shops, the biggest amount of used batteries was collected in the Globus supermarket in Prague Čakovice (719 kg), and in Albert in the Roztylska Street, Prague 4 (659 kg), followed by Kaufland in the Italska Street in Kladno (506 kg). If we consider the amounts of collected batteries in individual chains per number of its establishments, the Globus chain stands out among others. With its 15 supermarkets, Globus managed to collect almost the same volume of batteries as other chains with hundreds of stores. From the customers’ perspective, it is important that collection containers are located in a visible place. Usually they are to be found near the entrance to the supermarket, for example near shop counters or customer information desks.
The current survey conducted by the Czech Banking Association which we presented at a press conference in May revealed that clients do not pay enough attention to online security. The security index that monitors selected criteria of safe Internet activities reached 61% in 2015, which means no change since 2014. What does it imply? Internet banking users underrate security for their computers and mobile devices; 40% clients admit they do not update their passwords. Another alarming fact is that almost a half of respondents is not well informed about software security. On the other hand, cyber-attacks have been becoming more and more sophisticated, and Internet crime has been on the rise.
We organized our first event in collaboration with the Stock Plzeň-Božkov company, where we introduced new products launched in 2015 to journalists. These include herbal liquors Fernet Stock Hruška (pear flavour) and Fernet Stock S Mátou (mint flavour) and special liquors Božkov Kávový (coffee flavour) and Božkov Mandlový (almond flavour). The product presentation was organized as an informal session accompanied with degustation of new products and mixed drinks prepared by barman Martin Vogeltanz. The meeting was hosted by Daniel Čech, a presenter and comedian known mainly from the “Na stojáka” stand-up comedy TV programme.
In March and April, new educative videos powered by the Czech Banking Association were launched. They feature Tomáš Matonoha in the role of a Jacques Clouseau-type detective and the actress Barbora Mottlová who lures him into various dangerous situations on the Internet. The seven episodes consist of short humorous sketches demonstrating frequent mistakes that users often make while using their Internet banking and warns about increasing threats of the virtual world. The Czech Banking Association uses them as a comprehensible and original tool to educate the general public about online security. The project “Inspector in Distress” was made by the Native PR agency and the Manaworld Creative Production company.Video series here: http://bit.ly/1GeTHdW
Customers of the KiK discount retail chain had an opportunity to contribute to the collection of the Dětský úsměv (“Children’s Smile”) foundation. Collection money boxes were installed near checkout counters in all of KiK’s 185 shops. Within 12 months, the total sum of 1,140,265 CZK was raised and the gift was handed over to the foundation’s director on 31st March.
The foundation focuses on helping abandoned, neglected, abused and handicapped children under the age of 3. It currently takes care of 84 children and also offers help to mothers who are addicted to alcohol or drugs. The contribution will be invested in foundation’s new equipment and renovation of their premises. The Native PR agency organized the festive handover of the financial gift to the foundation as well as the KiK’s philanthropic project Nakopni to s KiKem (“Kick it with KiK”) taking place from August to November 2014.
The survey that we carried out together with the SC&C reveals that the number of gentlemen has been decreasing in the Czech Republic. The typical characteristics such as esteem for women, courtesy and honesty are only seen in society by 36% respondents. As for the reason, 38% respondents blame insufficient role models in the family, 25% point to fast and hectic pace of current lifestyle, and some also suggested that it is actually because of today’s emancipated women who allegedly stop men from acting in a gentlemanly way. Many respondents were not even able to name a personality who could be described as a prototype of a Czech gentleman. Some of them mentioned names such as Oldřich Nový (an actor, active and famous mainly in 1930s -1950s) or currently popular personalities including Ladislav Špaček (a presenter, writer and etiquette expert) and Marek Eben (an actor, presenter and musician).
The city of Pardubice hosted the 20th jubilee year of the skills contest “CZECH BAKER OF THE YEAR 2015 - junior category” for bakery apprentices. This year, the victory stayed in the contest’s hometown – the title of the “Junior Baker of Year 2015” was awarded to Denisa Špačková, a student of the Secondary Vocational School of Food Industry and Services in Pardubice.
The contest is traditionally organized by the Czech Republic’s Union of Bakers and Confectioners. The contestants were asked to bake five loads of bread, a stollen and a traditional Czech cake of the Chodsko region. One of the disciplines also measured the speed of twist making. The expert jury evaluated skills, technological processes as well as inventiveness and originality. The products were evaluated in terms of their looks, volume, the quality of crust and crumb, smell and, of course, their taste. In the final round, ten young bakers, both girls and boys, from across the Czech Republic participated.
The ECOBAT NGO launched a new limited edition of ECOCHEESE boxes. This year’s motive is inspired by water: a vital natural element that can get polluted in case of inappropriate handling with used batteries. For this reason, the new ECOCHEESE box was introduced at the occasion of the World Water Day (on 22nd March), whose topic for 2015 is “Water and Sustainable Development”. ECOBAT’s long-term goal is to encourage the general public, companies and municipalities to collect and sort used batteries. ECOCHEESE boxes are a tool that helps to draw attention to this issue and motivate Czechs to actively collect used batteries and accumulators. There are more than 120 thousand of these boxes in Czech households already, and they contribute to the fact that the number of collected batteries in the Czech Republic keeps growing every year. The water motive on the latest edition was made by talented graphic designer Ivan Štindl.
Traditionally organized by Native PR and Hornbach, the “Mistr Kutil” competition seeks the most skilful handyman from the Czech Republic and Slovakia. For the first time ever, it has seen a female winner this year. In the final round that took place on Saturday 7th March 2015 in the Hornbach project DIY market in Prague-Čestlice, she managed to beat twelve male rivals.
A total of thirteen handymen who received the largest numbers of votes in the Internet poll for their DIY projects gathered here to compete for the victory. In the handymen’s tournament, they were expected to manifest expert knowledge as well as manual skills. The final round was hosted by presenter Daniel Čech, who is widely famous especially from the popular TV stand-up programme “Na stojáka”. Some of the task leading to the victory included replanting of herbs and assembling a swing or a stool without a manual. The jury evaluated both the speed and quality of work. The most successful competitor was Petra Winklerová and so she was awarded as the “Mistr Kutil” of 2015. Petra Winklerová (44 years old) is a qualified dressmaker and comes from Prostějov. She entered the competition with the project called “Maruška’s New Kitchen”, i.e. a kitchen she made for her friend. She is currently making her DIY dream come true: she is building a new house together with her partner. She enjoys spending her free time with her three dogs.
Financial literacy of Czech population has not changed significantly in the past nine years. The survey recently conducted by the Czech Banking Association in partnership with SC&C and Native PR agency shows that terms such as “annual percentage rate”, “debit card” and “credit card” are still unfamiliar to some Czech respondents. The same can be said about the main principles of responsible housekeeping in terms of dealing with money. This unawareness results in over-indebtedness, an increasing number of distrainments, or underestimated savings for retirement. Improvements can be reached thanks to financial education of general public based on closer collaboration among schools, non-governmental organizations and the financial market led primarily by the banks. As part of the European Money Week programme, the Czech Banking Association introduces selected projects aimed to increase financial awareness and supports an open dialogue among banks, schools and the non-profit sector.
Up-to-date data provided by ECOBAT NGO have shown that the Czechs managed to collect more than 1,000 tons of used batteries and accumulators. As usual, the highest number of recyclers was seen in Prague (25%), and good results were also reached in South Moravia (14.7%) and Central Bohemia (14.5%). The total amount of collected batteries reached 1,097 tons which equals 32% of all used batteries and accumulators that were brought into the market. Nevertheless as of 1st January 2016, a European Union directive sets the minimum limit of 45% for the collection. According to the 2013 data on collection of batteries, only few European countries met this goal: Switzerland (71%), Sweden (64%), Luxembourg (61%), Belgium (54%) and Austria (53%).
The year 2014 was a successful one in terms of collection of used batteries and accumulators. “Batteries have been sorted in the Czech Republic for as many as twelve years and last year, the Czechs managed to beat the 1,000 ton limit again. We are pleased that more and more citizens and companies join in. However as of the next year, it will be required to collect even a larger number of used batteries and we will have to work very hard to meet the objectives set by the European Union. Nevertheless there are examples in other European countries such as Switzerland and Sweden that show us that this goal can be reached. We see a great potential in citizens as well as in companies and municipalities,” said Petr Kratochvíl, ECOBAT executive. In average, every Czech citizen collected 104 grams of used batteries in 2014, which equals approximately 4.5 AA.
Higher third-party insurance prices will encourage 49% of drivers to once again compare available offers and potentially switch to a different insurance company to take out insurance under better terms. The choice, however, will not be guided by price alone as this criterion is of prime importance to only 14% of drivers. The 51% majority on the other hand always strives to pick the most balanced offer of price, quality and other services or benefits, and also factors in the company’s reputation. Insurance coverage value is important to 81% of Czech drivers. The survey was conducted by the Wüstenrot financial group in January 2015. Native PR has secured media coverage and the findings have been reported on for example by the Denik.cz online daily.
The Czech Banking Association considers the recent oil price shock a positive factor that will further reinforce the optimism of households and slightly increase profit margins in the corporate sector. Economic growth will continue to be driven by domestic demand with relatively balanced contributions from both consumer and investment demand components. Growth should also be moderately supported by government consumption and the CBA expects recovery of investments in domestic infrastructure. A quarterly macroeconomic prognosis, prepared by analysts from CBA member banks, was presented to journalists in partnership with the Native PR agency at the end of January.
A half of Czech drivers believe that the winter season and related demanding weather conditions are not a limiting factor for the car driving. Others admit that winter conditions affect their driving patterns: 22% of them drive less frequently or try to avoid driving completely in winter. In particular women tend to be more cautious: more than a quarter of female drivers (28.4%) drive less in winter months, while only 16.3% of male drivers do as well. For 42% of Czech respondents, features that guarantee reliable and safe driving in unfavourable winter conditions are an important parameter during the selection of a new car. The survey was carried out by the ŠkoFIN company in partnership with the Native PR agency.
A survey conducted by the Native PR agency and the SC&C company shows that more and more Czech consumers show an increasing active interest in fashion (67% of female and 45% of male respondents). Nevertheless, selecting a suitable outfit for specific occasions can still be somewhat unfortunate with up to one fifth of respondents. Most women (90%) choose their clothes on their own, on the other hand one third of Czech men do not dare to do so and they prefer receiving advice. The increasing interest in fashion is also manifested by the number of pairs of shoes in Czech households – Czech women own an average of 16 pairs, while Czech men usually have half as many. The topic of fashion is also related to work in some cases: 22% of respondents say that their employer requires certain dress code standards corresponding with the company culture. The Czechs are not very familiar with the dress code terminology: 99% of respondents had problems with the interpretations of terms such as White Tie, Business Casual etc.
In January, another year of the original competition “Master Handyman” was launched. It acknowledges the best handymen – both male and female – from the Czech Republic and Slovakia. This year’s volume started on 6th January, and applications can be submitted by 8th February by mail or e-mail. Once the registration is completed, there will be an online poll taking place from 9th to 22nd February where 13 finalists will be selected. They will compete on 7th March in the Hornbach hobby market in Čestlice. The winners will receive valuable gift vouchers that can be used in Hornbach shops. For more details, please visit http://www.mistrkutil.cz. The competition is organized by Native PR.
The survey conducted by the Native PR agency and the SC&C company has shown that Christmas parties organized by Czech companies are usually rather calm. Instead of exuberant celebrations and alcohol-induced amusement, they are mostly filled with contemplative balancing. For example, up to one fifth of respondents see these enterprise parties only as a polite obligation. The highlight of the event is often seen in the company executive’s speech (up to 50% respondents). As for the agenda, the entertainment is usually represented by sports activities such as bowling or various competitions – and that is basically all in terms of fun activities. It is quite common to distribute Christmas gifts to the employees – up to one third of respondents receive a present from their company and approximately one fifth of them also give presents to each other. Immoderate alcohol consumption and intoxication, verbal or physical conflicts or infidelity are very rare phenomena at such parties.
A survey recently conducted by the Native PR agency in partnership with the SC&C company has shown that the Wenceslas Square has been losing its lustre in the perspective of local citizens. They are annoyed with drug dealers, prostitutes, crime and overall dirtiness. Almost one third of Prague inhabitants associates this location with such negative connotations. Other things that worry Praguers are large crowds of tourists and problems with parking. The most frequent reasons to visit this location are shopping or attending various social and cultural events taking place in venues in and near the Wenceslas Square and the centre of Prague. Detailed results can be found here: http://www.scac.cz/aktuality/314-sonda-vaclavak
A wave of euphoria rose among amateur football players in the Czech Republic and Slovakia in August and in the autumn months. As part of the “Kick it with Kik” project, football outfit sets were donated to 1,251 teams of various ages. The overall donation included approximately 50,000 football shirts. This project is thus one of the biggest philanthropic activities supporting amateur football players in the past ten years. The demand from the teams exceeded all expectations that organizers had. At the end of the summer, the registration had to be suspended for three days as the supplies were almost exhausted. This example, among others, shows that amateur football clubs are struggling with the lack of funding.
“We have been delighted mainly by numerous positive feedbacks from club managers. We are aware of the fact that we have helped them reduce their costs significantly, as otherwise they would have to pay for the outfits and training sets. Also our employees largely applauded this activity,” said František Wagner, Director of Operations, KiK Czech Republic and Slovakia.
The Native PR agency created a mini e-shop where teams had an opportunity to select and order the outfits. The agency also made more than 2,000 phone calls with representatives of individual clubs, answered over 3,000 e-mails, prepared and packed over 3,300 sets and, of course, provided media communication and promotion of the whole project in both countries.
Photo: Football Shirts Donated to TJ Sokol Lochkov
What are the contemporary trends related to the design and features of floor covering? A great emphasis is put on its beautiful and authentic look as well as on the best possible functionality. The Belgian company Quick-Step therefore introduced an innovative portfolio of laminate floors. The product line called “Impressive” features unrivalled waterproof quality and natural look. These floors were introduced to journalists at a unique conference in the Občanská plovárna venue on Tuesday 4th November. Innovations were inventively presented via video mapping screened directly on one of the new floor products. The event was attended by 20 representatives of leading media focused on housing and design. It was proposed and organized by the Native PR agency.
The Hornbach company has operated in Slovakia since 2004. Celebrating the tenth anniversary this year, the company prepared special events and prizes for its customers as well as rich accompanying programmes in Hornbach stores in Bratislava and Košice that will continue until the end of November.
To mark the occasion, the company also organized a press conference in an elegant venue of the Outlook Bar on the 13th floor of the Lindner hotel in Bratislava. General Manager of Hornbach for Czech Republic and Slovakia, Jaroslav Paděra, evaluated the past ten years and offered prospects for the future. Lada Šmolková, CFO at Hornbach summarized the company’s economic situation, and Mára Gabrišová, a successful employee of one of Bratislava’s Hornbach markets shared her career story.
The event was attended by representatives of thirty corporate and lifestyle media. Organization of the event and related media communication was provided by the Native PR agency.
This is the length you would get if you put all the used batteries that were sorted in the Czech Republic into one line. The ECOBAT NGO has been active here in recollection of used batteries and accumulators for twelve years and it has helped to have more than 5,000 tons of used batteries recycled. This means approximately 253 million AA batteries, i.e. 24 per each inhabitant of the Czech Republic. Thanks to the engagement of general public and increasing partnership with municipalities and businesses, the amount of collected batteries grows every year. Last year, approximately 32% batteries in the market were recollected. Nevertheless as of 2016, the EU directive increases the minimum limit to 45%.
We Only Sort One third of Batteries
If you put all recollected and sorted batteries into one line, their length would equal to the distance from Prague to Argentina’s Capital, i.e. 11,826 kilometers. “Although it is a huge amount, we are still only sorting approximately one third of all batteries that are sold in the Czech market. The rest ends up in waste dumps and incinerators,” said Petr Kratochvíl from ECOBAT. The calculation was made considering AA batteries that are about 5 cm long.
It has been a year since the ING Životní pojišťovna insurance company partnered with the Alliance of Breast Cancer Patients to launch the campaign called “Nejde jen o prsa” (“It Is Not about Breasts Only”). One-hour seminars educate female students of secondary schools and vocational schools about breast cancer prevention. During the last 12 months, there have been 144 seminars attended by more than 3,000 participants. The first anniversary of the awareness road show was marked with a special seminar that took place on 26th September at the Nad Alejí grammar school in Prague 6. The well-known singer Lucie Bílá, a patron of the “For You” campaign which is a partner of the project “It Is Not about Breasts Only” performed at the event. The Native PR agency provided for organization and media communications of the event.
Jana Macková was appointed a new Account Director in Native PR and marketing agency. As of October 2014, she becomes a member of the board of the agency. Besides management of strategic accounts, she will also be responsible for the agency’s marketing and PR activities as well as the team’s professional development. She will also strengthen her role in new business development.
Jana Macková has worked for Native PR since 2007 and has gained extensive experience in corporate, product and crisis communications for leading domestic and foreign clients from various sectors such as finance, pharmaceutical and building industry. In the last year, Jana has been in charge of a dramatic transformation of the agency’s online presentation including the company’s website, blog and Facebook page. Jana holds a master degree in Media studies from Charles University in Prague. Before starting her career in PR and communications, she had also studied English language at Virginia Community College in the USA.
What do musicians Matěj Ruppert and Dan Bárta and actress Anna Polívková have in common? These three prominent personalities of the Czech show business have joined forces in a beneficial activity for the ECOBAT NGO and shown that they care about our environment. Each of them made a unique design of the limited edition of ECOCHEESE collectors, which are used for collection of used batteries in households and companies. The Native PR agency developed and executed the whole project and provided media communication for it. Check the special design editions made by Czech celebrities on www.ecocheese.cz.
The survey conducted by ŠkoFIN, a leading specialist on car leasing services, in partnership with Native PR revealed that 81% of Czech parents cannot imagine their lives without a car. More than a half of them (51%) said that after the birth of the first child, the need to use the car increased significantly. One in five parents (and one in three parents in villages, respectively) drive their children to school regularly; 63% of them drive their children to school while on their way to work and one third of them do it even though they do not need to go to work by car.
On 18th September 2014, twenty executives including nine general managers of Czech leading banks visited local secondary schools. As part of the “Bankers go to school” project, each of them prepared a specialised lesson plan aiming to provide students with an expert explanation of the banking sector and encourage young people to become responsible when it comes to finance. The project is organised by the Czech Banking Association closely working with Native PR. Its objective is to motivate students to learn more about the world of finance through meeting with prominent representatives of the Czech banking sector.
For the sixth time this year, the PR Summit will recognize leading figures in the public relations business in the Czech Republic. Among the top five leaders nominated by the Association of Public Relations Agencies, there is also Václav Pavelka, founder and main consultant of Native PR. With more than 20 years of active experience in this industry, Václav is one of key representatives who formed the current state of the Czech PR scene. The winner of the “PR Personality of the Year” contest will be selected by an expert jury and announced at the event in Žofín, Prague on 22nd October. For more details, you can read the article here.
A survey conducted by the ING Insurance Company found that 41% companies have seen an improvement of their economic situation within the last year. Employers‘ optimistic setting is reflected in their willingness to consider payrise, recruitment of new employees as well as generosity in terms of employee benefits. These include mainly mobile phones (89% companies provide their staff with mobile phones) and contributions to staff trainings and education (81%). More than two thirds of companies support their employees‘ pensions savings programmes (68%) and almost a half supports their life insurance schemes (49%). The 8th phase of the traditional study was presented by the ING Insurance Company and Native PR agency at a press conference on 28th August.
ŠkoFIN, a leading Czech provider of leasing services in the passenger cars and utility vehicles sector, selected the Native PR agency for collaboration in public relations. The objective is to build and strengthen ŠkoFIN’s position and reputation as an ideal partner for leasing of new and used cars. The agency will be responsible for both product and corporate communication in traditional and online media. The collaboration was launched on 1st August 2014.
The survey conducted by the Czech Association for Branded Products (ČSZV) showed that Czech consumers do not know how to wash their laundry correctly and that there are many things to be improved in terms of washing. Most Czech consumers have read the instructions on laundry detergents at least once, but they hardly ever follow them! As part of the third wave of “compactation” processes, there have been new forms of laundry products launched in the Czech market and for these types of detergents, the right dosages are key. However, two thirds of Czech consumers do not know (or are not sure of) what the laundry detergents compactation actually means. For this reason, Native PR has organized the “Smart Laundry” (“Pereme chytře”) campaign for ČSZV aiming to inform consumers about the compactation and increase the awareness of economic washing. This includes the importance of observing the price per one washing dose as the most appropriate measure unit for comparison and it also emphasizes proper dosing of products. You can watch the educational video made by Native PR here. For more details, please visit www.peremechytre.cz.
According to recent data provided by the ECOBAT NGO, the amount of collected batteries and accumulators in the Czech Republic from January to June 2014 reached 500 tons. To give you an idea – this amount equals to the weight of 170 male elephants, more than 800 Trabant cars or approximately 22 million pieces of AA batteries. The amount of collected batteries was traditionally highest in Prague (185 tons), while the Liberec region ranked last (9.4 tons). Collections of used batteries are also organized by kindergartens, primary and secondary schools; among them, the best results were achieved by schools in the Central Bohemian region (9.7 tons) and the Moravian-Silesian region (8.2 tons).
In the middle of July, the second part of the “Smart Laundry” campaign was launched. The campaign was made by the Native PR agency for the Czech Association for Branded Products (ČSZV). It aims to inform consumers about the third phase of the washing powders compactation on the Czech market. It also explains how to make laundry more economical, how to use the right dose of washing products and that the “washing dose” measure unit makes it easier to compare prices of various types of products. These communications activities build on the Native PR’s campaign launched in spring 2014 with the goal to introduce the “washing dose” as the most suitable measure unit for comparison of sizes and prices of various washing powders and products.
Native PR thus confirms its strong position in the area of awareness campaigns and communications activities for professional association. Earlier this year, the agency also announced collaboration with the Union of Spirits Producers and Importers of the Czech Republic. Native PR also works for the Czech Banking Association, the Association of EPS Producers, and the Business Association of Bakers and Confectioners. In the previous years, the agency also executed other successful campaigns for other organizations in this area.
A survey recently conducted by the Studenta Media company revealed that 72% students experienced a situation in which they had obtained test questions before their exams took place. More than a half of them (55%) said that familiarity with the questions helped them significantly to pass their exams; on the other hand 42% of students believe they would have passed even without the prior knowledge of questions. More than a fifth (22%) of respondents admitted they would be willing to pay in order to obtain the questions. The test questions are usually provided by students who had already taken their exam and subsequently shared the questions on the Internet. Almost 60% of university students have provided such materials to their schoolmates at least once during their studies. Often they use specialized servers designated for sharing of learning materials and Facebook groups of their classes.
Up to 73% respondents say they use such learning material sharing websites (e.g. Primát.cz) as a source of test questions. Nearly the same number of students (71%) shares the questions with schoolmates via email. More than a half of them (51%) shares the tests on Facebook. No fewer than 15% respondents say they got the questions directly from the teacher.
The Czech Banking Association expects the economy to grow in a satisfactory pace both this year and next year. The growth of GDP in 2014 will reach 2.4 % and then slightly accelerate to 2.7% in 2015. The main driver of the positive change is export that benefits from the favourable situation in main markets. The most recent economic analysis provided by the Czech Banking Association’s expert panel was introduced to journalists at the press conference organized in partnership with Native PR on 16th July.
On Wednesday 18th June, a festive opening of a showroom and a presentation of renovated offices took place in the administrative building “Charles Square Center” in Karlovo náměstí in Prague. The philosophy of the Charles Square Center project is defined in the motto “Work is like a walk through a park” and it is built on a unique connection of office environment and nature. The building situated in the centre of the capital provides approximately 8,000 m2 of modern offices. Located right next to the park, the building fully complies with the highest standards of the work environment and is also environmentally friendly. The opening event was organized by the German company Commerz Real that offers this building in its hausInvest realty portfolio and in partnership with the Native PR agency.
A recent survey conducted by the ING Insurance Company showed that 60% of parents have taken out injury insurance for their children. Only 31% of parents have injured their children against critical illness. At the same time, most parents admit they are more concerned about possible diseases than injuries. Looking after an ill child is not only demanding in terms of time and psychological stress. Czech parents are also aware of financial aspects – one third of them stated they would see a significant impact on their household’s budget, if they had to take care of an ill child for at least one month. Together with Native PR, ING presented the results of the survey at a press conference in the Le Court gallery on 5th June.
The Native PR agency has won again one of the main categories of the Czech PR Award. With the project “Pick Your Opportunity” carried out for Mondi Štětí, Native PR triumphed in the category of “Internal communications” as well as in the side category focused on “Industry”. A bronze medal in the “Services” category was awarded to the project “Regional food in retail chains: Tesco partners with local grocery producers”. Results of the 9th year of the professional contest organized by the Association of PR agencies were announced at the festive event in the Aureole restaurant on 10th June and the event was traditionally presented by musician and moderator Ondřej Hejma.
On 5th June, the Business Association of Bakers and Confectioners in the Czech Republic organized the traditional bakery festival “Days of Bread”. As part of the festival, the contest “Best Bread of Year 2014” took place and registered 45samples of bakery products from various bakeries all across the Czech Republic. The national competition has been organized for the twentieth time this year. The award “Best Bread of 2014” went to the bakeries in Herink and Žďár nad Sázavou. The award “Best Bread – Consumers’ Choice” was given to the “Zelená louka” bakery owned by the Penam Coroporation and the award for the best “Craftmanship” went to the Enpeka bakery in Žďár nad Sázavou.
Encouraging Czech citizens to participate in the European Parliament elections and emphasizing the Czech policy in Brussels – those were key messages of most political parties in the pre-election communication. However, the parties did not offer many specific suggestions and ideas. Companies Native PR and Yeseter have elaborated an analysis of what the political parties and their candidates communicated through various channels – in pre-election videos, on the Internet and in discussions in media. You can read more details on how the parties tried to attract electors to vote for them in this year’s European Parliament elections here.
The analysis carried out by companies Native PR and Yeseter revealed that the Czech Pirates Party was the most popular political party in Internet discussions preceding the European Parliament election. The “Pirates” were followed by Czech Social-Democratic Party (ČSSD) and the “ANO” party. The Pirates thus were the only party whose popularity on the Internet is significantly different from the expected results. When it comes to online environment, the general public was not very interested in the European Parliament election. Among political topics, Czech Internet users were more interested in local current affairs and the situation in the Ukraine. More details about the study can be found here.
A survey recetly conducted by Studenta Media and the "Primat.cz" information portal revealed that up to 49 % of students change their subject fields during their studies. Most of them (86 %) do so in the bachelor´s programme. The main reason for 44 % of the students is the fact that they find their initially selected field unsuitable in terms of their future job prospects. More than 15 % of students indicated great demandigness of studies as the primary reason. The change of major speciliazation is most typical for students of scientific faculties (24,3%), economic faculties (23,1 %) and humanities (17,9%).
The change of the subject field usually occurs during the first two years of studies. Such changes are rather rare on the masters´s and PhD. levels (6 %). During the first years at universtity, many students realize that theris specialization may not have as big prospects as they hoped and they might later change their field of study. Native PR agency was in charge of media communication of the survey results.
On Monday, April 28th, a fundraising campaign which helped to collect 22.5 Mio CZK for the Via Foundation was ceremonially closed at the Kaiserstein Palace in Prague. These funds shall be used to raise the foundation´s capital, which through its regular yield enables to support projects developing community life and principles of democracy within Czech Republic. Native PR´s Managing Partner Václav Pavelka took an active part in the project as a member of the Campaign Committee. More to be found at http://www.kampan1ku1.cz.
More than 7,000 Czech households have joined the “Inventory Check” project carried out as part of the programme “Recyklohraní aneb Ukliďme si svět” (an educational-environmental competition for school children) since the beginning of the school year 2013/2014. Pupils and students of primary and secondary schools found out that an average Czech household has 17 electrical appliances with 33 portable batteries. Furthermore, there are also 16 more batteries in an average household – eight of them are new and eight of them are used. With 4,375,000 households in the Czech Republic (based on the data from the 2011 national census) each having an average of 49 portable batteries, this potentially means more than 214 million batteries weighing over 4,700 tonnes (calculated as AA batteries). If this amount of batteries – that the Czech consumers purchase, in average, within 1.5 years – is thrown away with domestic waste, it will have a negative impact (not only) on our environment. However, if these batteries are sorted and recycled, it is possible to gain almost 785 tonnes of steel, 987 tonnes of zinc, 963 tonnes of manganese and over 70 tonnes of nickel and copper. Media communication of the survey as well as the comprehensive awareness campaign about sorting and recycling of batteries is carried out in partnership with Native PR.
Environmentally friendly activities are not related only to recycling bins in the streets. Waste sorting can also be connected with fashionable looks, as the new design of ECOCHEESE battery recycling boxes for households shows. The boxes are distributed across the Czech Republic for free by the ECOBAT NGO that provides recollection of portable batteries and accumulators. This spring, the existing colour combinations of recycling boxes have been enriched with the new design motive designed by the young artist and graphic designer Daniela Renčová. „When creating the new box, I took into consideration the current season. For me, blossoms and flowers are the typical symbols of spring, so I used them in my design. At the same time I wished to make it as elegant as possible, so I chose a combination of grey-black and pink tones. I also tried to put lightness and playfulness in my illustrations, “ she explained. ECOBAT has already distributed more than 100,000 pieces of ECOCHEESE boxes across the Czech Republic. As the volume of collected batteries increases every year, it shows that the Czechs are more and more determined to sort and recycle batteries that include possibly dangerous substances. You can order your ECOCHEESE box free of charge on www.ecocheese.cz. The Native PR agency is responsible not only for media communication of the new box design, but also for the increasing of general awareness about sorting used batteries.
In partnership with the Native PR agency, the Hornbach company recently launched the fourth year of the “Master Handyman” competition. It assesses skills of Czech and Slovak handymen and at the same time, it helps the company build closer relations with the customers. The festive final took place in the Hornbach hobby market in Prague - Černý Most on Saturday 5th April 2014. Thirteen contestants from various parts of the Czech Republic and Slovakia, who were selected out of 5000 candidates in an online poll, showed their talents. The “Master Handyman” title and the prize – a 100,000 CZK gift voucher for shopping in Hornbach – was given to thirty-year-old Daniel Musil from Nechanice.
MADE BY, a new project of the Citi Foundation and Tereza Maxová’s Foundation for Children focuses on help to women in asylum homes, whom it gives hope for a better life. One of the problems that women in asylum homes share is a noticeable shortage of money and, in fact, debts, and the key mission of the project is therefore individualised work with women in asylum homes and to improve their financial competence. In addition to financial education as such, the project gives the participating mothers a chance to develop important working habits and receive extra income by selling products that they themselves sew, stitch etc. In the pilot year 2013/2014, two asylum homes have joined the project: Asylum Home for Women and Mothers with Children, a charity in Vsetín and Asylum Home for Mothers with Children in Osek, the “Family in Distress” Centre. Native PR participates in the media coverage of the project. For more information please visit the foundation’s website at www.terezamaxovadetem.cz.
Hornbach opened its ninth Czech shopping centre on Wednesday, 19th March. The new branch is located in Čestlice. Since the early morning, hundreds of visitors were waiting in front of its gates. Hornbach invested more than 750 million CZK in the new centre and created 135 new jobs. Native PR prepared a press conference that was attended by approximately thirty media representatives and also participated in the organization of the festive opening for the public.
Jan Kropáč from the “Modrá Ryba” bar in Prague was awarded the title of the 2014 Master Bartender. The competition was organized by the Pilsen-based brewery Gambrinus. An expert jury consisting of two chief brewers and a brewery quality supervisor evaluated his performance as the best and handed a special prize – a 30-liter wooden barrel of non-filtered Gambrinus beer – and the title of the 2014 Master Bartender. The final round of the competition took place in the Gambrinus brewery and was attended by 24 top Czech bartenders who had succeeded in regional rounds of the contest. In total, 298 bartenders from all regions across the Czech Republic entered the contest. Their performance was evaluated based on their results in a written test and a practical test in beer tapping and serving. “We are delighted that the contest promotes the excellent reputation of Czech beer and helps support the prestige of the beer tapping skills as a symbol of the Czech beer tradition,” said Pavel Zítek, Chief Brewer in the Gambrinus brewery. The Native PR agency ensured media communication for all the regional rounds as well as the final, national round in Pilsen.
Czech clients still have many things to improve about their behaviour related to online banking services – they often put their finance, data and private information at risk. The Czech Banking Association recently conducted a survey in collaboration with SC&C and Native PR. The results show that despite experts‘ recommendations, some 60% of banking customers rarely or never change their passwords. Another major threat is related to the use of mobile phones: more than a half of the users admit they do not understand how mobile security works. On the other hand, Czech clients tend to be cautious in terms of opening email attachments from unknown senders and checking their bank statements. The CBA prepared a set of ten tips about security, where customers can learn the most important principles of responsible and safe behaviour in the online environment.
Thanks to innovations, there are currently various types of washing powders in varied packages and with varied types of dosing. The traditional method of comparing the size and price of washing powder (calculated in kilograms, liters or pieces) is thus rather obsolete and confusing. The only transparent measure unit is the „washing dose“. A survey conducted by the Czech Association for Branded Products (ČSZV) via the IPSOS Instant Research application shows that only 9% of Czech consumers consider the washing dose when making their choices about laundry detergents. At the same time, 60% of them would appreciate if the prices per washing dose were stated in product information at shops. The ČSZV organizes an awareness campaign called „Pereme chytře“ that will be supported mainly by PR activities provided by the Native PR agency. For more details, please visit www.peremechytre.cz.
For the first time in the country’s history, the Czechs managed to collect more than 1,000 tons of used batteries and accumulators in 2013. According to the data provided by ECOBAT NGO, the amount of collected batteries reached 1,031 tons, i.e. 32 percent of all used batteries and accumulators that were brought to the market, which means a Y/Y growth of 12 percent. In general, approximately 40 percent were handed by citizens and 60 percent of them were handed by companies. Theses figures, however, were dramatically different in individual regions. In the Vysočina Region, for examples, more than 90 percent of collected batteries were brought by citizens, while in Prague the same percentage was brought by companies.
Young bakers traditionally met at the MBK International Milling Industry, Bakery and Confectionery Fair to compare their strengths and skills. Supervised by expert jurors, the contestants showed their skills of baking bread and ordinary bakery products as well as special seasonal and traditional pastry and cakes. The prestigious title of the “Baker of Year 2014 – Junior category” was awarded to David Federla, a student of Secondary Vocational School and Apprentice Training Centre in Kromeriz. This year’s contest was very attractive as it also saw a new record in twist making. The new speed record was measured and registered by the “Dobry den” agency from Pelhrimov. The record was broken by Andrea Kubalova, a student at the Secondary Vocational School of Gastronomy and Food in Jesenik. Having completed the task in 3.48 minutes, she was able to beat the 2012 record.
The Czechs are typically underinsured and there also is a rather low penetration in the insurance market, i.e. a low number of insurance contracts in general. In terms of life insurance, there are numerous myths. The survey conducted by ING Life Insurance Company revealed one of them: respondents tend to mistake life insurance for a savings product. However, life insurance primarily aims to provide a financial protection in case of unexpected occurrences. For this reason, 75% of Czechs select it, and for 40% of them it is actually the top reason for having insurance. Although they seem to realize the real aspect of insurance products, they still also expect some profit from them: two thirds of Czech people see it as a tool for increasing the value of their money and a half of them see it as a way of provision for when they get old.
The new round of the 2014 “Master Handyman“ contest has just been launched. The contest is traditionally organized by Hornbach. The first prize is 100,000 CZK reward and the winner can use it to make his/her DIY dreams come true. However, there are also other valuable prizes for the competitors, so if you think that either you or someone around you deserves the title of the “Master Handyman”, apply by 24th February on the www.mistrkutil.cz website or by mail sending your application to the company’s address: Hornbach, Sezemická 2, 193 00 Praha 9.
On the 4th February, Václav Pavelka participated in the 2014 Retail Summit and presented his original vision of “How to Improve the Retail Image”. Based on the audience’s votes, he was given the award “Retail Image Maker” handed by the moderator Lucie Výborná. The largest local retail conference included a new section called “Shall We Wag the Dog of the Czech Retail?” arranged as a contest of the top Czech PR personalities. Four experts from the leading PR agencies were given the task to present their own views on the reputation of the Czech retail. The winner, that is the author of the most inventive idea and most appealing presentation, was voted by the conference participants during the event.
The "Top 100 IDEAL Employers" ranking was revealed on Thursday 6th February, 2014 in Prague at the first year of the Universum Awards. The ranking rates companies in the Czech Republic based on Czech university students' preferences. Besides the international giants, the list also includes the most significant local players on the market. Google has placed first in two categories (Business/Commerce and IT). Škoda Auto dominates in the technical field, Zentiva in natural science. Allen & Overy company is the most prestigious one among law companies. The international survey results were publicized in media in cooperation with Native PR.
Photo: David Christian Lichtag
Today, a press conference of ING Pojišťovna was organized in order to support the FOR YOU project which is not only an insurance product but also an educational program aimed at breast cancer prevention. ING surveys among gynecologists, women and men brought alarming results. Even though women fear breast and genital cancer, only four out of ten women are active in cancer prevention. According to gynecologists only 42% of women have regular preventive visits with their gynecologist. Also, only 36% of surveyed women said that they exploit at least one of the possible health prevention – preventive visits with a gynecologist, mammogram screening or sonograph. On the contrary, men’s approach towards this issue is very interesting. Men say that they are prepared to discuss this issue with their partner and be actively involved in the treatment as well as the prevention of cancer.
Native PR organized a press conference at the Czech Banking Association's (ČBA) venue. The conference theme was a Macroeconomic prognosis of Czech Banking Association which was presented by Luděk Niedermayer from ČBA and Pavel Sobíšek from Unicredit Bank. Despite the fact that 2013 was rather a negative surprise for Czech economy, attending journalists were informed that the current prognosis counts on 1,9% growth this year. The prognosis also expects that 2014 will be in token of weak crown and an average rate will be slightly above 27 crowns per euro. Change of the current exchange rate politics of ČBA is estimated in 2015. The complete prognosis is available here.
ADRA, an international humanitarian organization, and Hornbach joined their forces and decided to help those who have recently been affected by the Haiyan typhoon in Philipines. Both companies agreed on placing ADRA money-boxes in all Hornbach stores in the Czech Republic. Customers can donate any amount of money and thus help the victims of the disastrous typhoon that took their homes away.
The Eye for an eye song's video clip has officialy been premiered today. Lead role in the new video belongs to Anna Linhartova, daughter of Jitka Asterova. Ecobat, a non-profit organisation focused on providing for the take-back system of spent portable batteries on the territory of the Czech Republic, has also participated in the video creation. Native PR in cooperation with the band has managed to include the topic of batteries sorting in the video and is also responsible for further publicity of the video clip. The clip is available here.
Expanded foam polystyrene (EPS), an excellent insulation material that is hardly replaceable in the building and construction industry, has been produced for the first time in the Czech Republic half a century ago. Besides its use in the building industry, it also plays a significant role in packaging applications. Due to its universality and unique qualities, expanded polystyrene is also a popular solution for light and model planes or theater scenes. Together with the Czech Association of EPS producers, Native PR has been participating in the 50-Years Anniversary media publicity. Reportage about the anniversary has also appeared on the Czech Television, you can watch it here (from 11:44).
On 16th November 2013, people living in the Czech Republic had an opportunity to participate in the very first National Food Collection and thus help people in need. The first event of this type in the Czech Republic was organized by the Business for the society in cooperation with the National Food Bank, the Salvation Army and other organizations. The entire concept of food collection has been brought up in the Czech Republic by Tesco that has vast experience with these projects in Great Britain. This year a similar collection was also held in Slovakia and Poland. Six retail stores were involved in the Czech collection and the overall number of Tesco stores reached more than 100. Native PR was responsible for the event’s publicity.
Following the successful launch of Nexus 4, LG and Google have introduced new KitKat® Nexus 5 – the first smartphone with the latest Android™ 4.4 operating system. The new phone model which is so far the thinniest and fastest Google Nexus phone, was introduced at the press conference held on November 1st, 2013 at the LG AC Academy. The event was atttended by over 30 journalists. Native PR was the event organizer and was responsible for the product’s publicity.
Student Media Company has chosen Native PR as a partner in the field of communication. In the framework of cooperation this publishing house who focuses on college students wants to develop their B2B communications and strategically build its position in the media market. The first project prepared by Native PR was a survey among college students, focusing on their professional expectations. The inquiry found that college students are worried about their future employment. Only half of the students feel they will not have a problem with finding a job, only 12% are certain. The survey also revealed that 52% of students would accept their first gross pay in the range of 15 to 20 000 CZK.
According to the latest survey carried out exclusively for Citibank Europe plc, which gauged Czechs’ behavioral patterns related to investments and growing their money, most Czech investors consult their personal banker on suitable opportunities for investing their money (35.7%). Women rely on personal bankers’ recommendations more than men. In the group of women who invest on a regular basis the figure is as high as 44.5%. Almost one quarter (23.8%) of investors rely on their friends’ recommendations and more than one fifth (21.8%) of investors look for tips for investment opportunities in the media. For men, the media are a source of inspiration more than two times as often than for women. Only 7.9% of Czech investors heed financial institutions’ advertising messages. The study was suggested and consequently promoted in the media by Native PR.
LG Electronics has officially introduced new products in the Czech market. At a press conference held in AC Academy - a training and demonstration LG center in Prague - journalists had the opportunity to familiarize themselves with the flagship smartphone model LG G2, a new model of phone from the L-Series II, LG Optimus L9 II and premium tablet LG G Pad 8.3. The event was attended by 30 journalists and was met with great success. The press conference and media coverage of the products was provided by Native PR.
Native PR is celebrating twenty years since its foundation this year. The anniversary party took place at the Phenomen club on Thursday 26 September, 2013. The event, among others, featured the protagonists of the famous Na stojáka stand-up comedy show. Some 200 guests from among both current and former clients, business partners, contractors, and co-workers came to congratulate in person. The photographs from the event are available at Facebook.
The long-term goal of the cooperation is developing the reputation of Czech banking and building awareness of key questions related to banking services. The agency currently seeks a balance of public debate about bank charges, a debate which unleashed in the spring of this year. One of the first results of the collaboration was the starting of an information website http://www.sporopoplatky.cz/.
The frequency at which Czechs use credit cards for making payments at retailers and for cash withdrawals from ATMs when travelling abroad significantly increases in the period of the summer holidays. This is also confirmed by the latest data from Citibank Europe plc, which suggests that the number of foreign transactions through Citi credit cards almost doubled (up by 90%) in July 2013 compared to the average number of transactions executed through credit cards per month in the first half of this year. The overall volume of these transactions increased by more than one half (up by 55%). A similar trend was also visible in August this year. Citibank’s share of Czech clients’ foreign transactions executed through credit cards is about one fifth of the Czech market.
Electro World, the leading domestic electronics retailer, launched contactless card payments at all of its outlets in the Czech Republic and Slovakia in June 2013. As a result, Electro World offers its customers a faster and more comfortable method of check-out and payment for their purchases.
The differing opinions on the new pension system on the political scene and in society as a whole have affected the way that pension plans are offered as an employee benefit. 68% of companies offer them this year, which is 6% fewer than last year. Conversely, the offer of life assurance as an employee benefit has increased by 10%. Mobile handsets and the dynamically growing education remain the most popular choice among employee benefits. As has become a tradition, ING Pojišťovna organised a survey into employee benefits, named “Employee Benefits in the Year of Change”, in co-operation with the Confederation of Industry of the Czech Republic, and the results were published in the mainstream printed and on-line news media, as well as on Czech TV and Czech Radio. As with every year, Native PR organised the survey and subsequently provided the publicity for its results at a press conference held in August 2013.
An internal survey at Electro World, the leading domestic electronics retailer, shows that if high temperatures last for longer than one week, the sales of fans and air conditioning units in the Czech Republic increase by 50% to 100%, and during extreme heat waves even by as much as 270% compared with periods of average summer temperatures. The survey also showed that customers have recently started to favour more expensive models that save energy and operating costs.
Over 90% of house owners and owners of cooperative flats consider investing in insulating their properties as being advantageous. Despite this fact, 42% do not have their properties insulated, and more than one-fifth (21%) do not consider it. Nevertheless, through complete house renovation, including the replacement of windows, it is possible to save up to 80% on payments for energy. Older houses constitute the greatest problem; heat leakage is far greater than in newly built houses that are currently being constructed to energy-saving standards. While in both Prague and the Ústí region 62% of owners live in insulated houses or flats, it is only 54% in the South Moravia Region and even less, at 46%, in the South Bohemia region. The oldest apartment blocks are in Prague (61 years old). The highest average age of family houses can be found in the Ústí Region (61 years old). The information comes from the latest survey entitled The Advantages of and the Recovery of Investment into Insulation, which was conducted amongst house owners and owners of cooperative flats in the Czech Republic by Sdružení EPS ČR. Native PR participated in the analysis of the survey and its promotion in the media.
The Recyklované pohádky (Recycled Fairy-Tales) artistic competition, the organizer of which is the Recyklohraní, aneb Ukliďme si svět educational programme, knows its winners. The most successful authoress is Monika Konštacká, from Střední škola dopravy, obchodu a služeb in Moravský Krumlov, whose picture received 1,684 votes. Closely behind her is Vanessa Pieszková, from Základní a mateřská škola Raškovice, with 1,621 votes. In the educator category, first place goes to Miloš Halúzka, from the same school, with 683 votes. The most active participants in the Recycled Fairy-Tales artistic competition were schools. At www.recyklovanepohadky.cz, 375 works from pupils and students and 20 works from educators from elementary and secondary schools were competing for votes. The announcement of the winners of the artistic competition does not mean the end of the Recycled Fairy-Tales project. The ten best evaluated pictures will be used as illustrations in a book entitled the same, i.e. Recycled Fairy-Tales, in which stories are written by well-known people. These include, for example, Sára Saudková, Bára Nesvadbová, and actor Lukáš Hejlík.
In August 2013, Native PR started cooperation with Ecobat company. The pilot project that has been planned for the upcoming four months will be focused on increasing awareness of the necessity of batteries recycling. The goal will be to convince the public that used batteries do not belong to a regular garbage bin. The agency will also focus on further promotion of the Ecocheese project that has been the communication flagship of Ecobat.
In summer, more than sixty percent of Czechs buy ice-cream at least once a week, but, even in winter, such items do not disappear from shopping trolleys completely – forty-three percent of customers buy them at least once a month. The most-liked flavours are vanilla, with fifty-seven percent, chocolate, with fifty-five percent, and strawberry, with twenty-seven percent. These are the results of an online survey that Tesco commissioned the Perfect Crowd research agency to conduct. Most Czechs do not like experimenting with ice-cream flavours; however, differences can be found. The survey showed that, while men and people over 60 prefer chocolate ice-cream, women and respondents of 45 to 59 years of age prefer vanilla flavour. Strawberry ice-cream is liked equally by women and men. Men and respondents over 60 unambiguously like dairy (cream flavoured) ice-cream the most. Fruit ice-creams are popular mainly in families with children and amongst people aged 27 to 44; women prefer yoghurt ice-cream more often than others. The most liked types of ice-cream in Tesco are ice lollies, the sales of which constituted almost 40% last year.
Citi employees, alumni, family and friends around the world reinforced the company’s commitment to supporting and improving communities by turning out in force during Citi’s eighth annual Global Community Day on June 22nd. In the days leading up to and including Global Community Day, more than 65,000 Citi volunteers gathered in 95 countries around the world to participate in more than 1,200 service projects to benefit local communities. In the Czech Republic, Citi volunteers were helping in 15 nonprofit organizations in nine cities in the country. Some of them supported disadvantaged fellow citizens, others helped improve environment or cleaned up after recent floods – all activities were aimed at current needs of nonprofit organizations and communities in our neighborhood.
Ms Hana Pavlínová of the Native PR agency has been elected a member of the Executive Committee of PR Klub. In her new position, she will be in charge of implementing projects and informal meetings organised by this professional association. Along with Hana, also Ms Viola Baštýřová, press spokes-person for Partners; Mr Petr Chadraba, PR Manager at CZ/HU/SK Ikea; Mr Petr Langer, PR consultant to ANNONCE publishers; and Ms Kateřina Mašková, Senior Product Manager at Novartis; were elected members of the management of PR Klub.
PR Klub is an association of public relations professionals, which has been on the Czech market since 1998.
Mobile handsets and gaming consoles have recently become popular gifts for school results. The finding comes from Electro World’s internal sources. “Mobile handsets and gaming consoles are the best-selling products at Electro World in the period before the summer holidays, in addition to the traditional summer goods such as cameras and video recorders. Over the last few years, though, we have seen a rapid increase in the sales of other technological gizmos such as tablets as well,” says Tomáš Kučera of Electro World and adds: “The current generation was born with a positive attitude to modern technologies, which makes electronic gadgets the perfect gifts for good results at school, and children will primarily use them during the holidays. Parents, in turn, will certainly appreciate the possibility of being in touch with their children virtually anywhere thanks to smart phones and tablets.”
In June, leading Czech economists appeared at the Prague Congress Centre at the Vyšehradské fórum conference entitled ‘Choose Your Financial Scenario’. Vladimír Pikora, Lukáš Kovanda, and Jaroslav Brychta presented to listeners the key economic topics of today, such as the consequences of the financial crisis and the effect of the economy on various types of investment. Barbora Tachecí moderated both the evening's events and follow-up discussions. Native PR prepared and creatively drew up the concept of the conference, including the event’s name and slogan. In cooperation with the main sponsor, Golden Gate, the agency ensured the promotion of the event in the form of a media partnership, as well as ensuring the event’s production and organization on the premises of the Prague Congress Centre.
3D technology is no longer connected only with 3D images in films. From films, 3D has expanded to all areas of our lives. The latest trend connected with the 3D effect has appeared in this year’s collection of flooring by Quick-Step, as introduced during a unique press conference in Hergetova Cihelna. Slávka Černá, the manageress for business development at Quick-Step, introduced the new trends and innovations in flooring to journalists. The presentation of the latest 3D printing technology and the 3D video about Quick-Step supported this unique 3D-themed conference. The event received great interest on the part of media outlets. The press conference was organized by Native PR.
On 1 June, Jana Čechová (41) became the executive director of Native PR. In this position, she manages the entire agency team and supervises the quality of the services provided. Ms Čechová's new appointment formally completed the restructuring of the agency’s management; Václav Pavelka, the founder of the agency, will continue focusing only on his role as the chief consultant and as a strategist. Jana Čechová has also become the co-owner of the agency.
Native PR has won the 8th edition of the Czech Public Relations Awards in the Business to Consumer category. The “DIY Master” award-winning project developed and implemented for Hornbach Baumarkt CS is an original and unique competition for the most amiable do-it-yourselfer in the Czech Republic and in Slovakia. In total, Native PR entered six communication campaigns in the competition; four of them made it to the shortlist. In addition to the first prize for DIY Master, Native PR also came third in the Pharmaceutical and Healthcare Sector category for the media treatment of the “What Life is Like for Czech Haemophiliacs” topic for the Czech Society of Hemophilia. The “ING Penzijní společnost is not participating in the 2nd pillar of the new pension system” project prepared in co-operation between Native PR and ING Penzijní společnost came second in the Crisis Communication category.
LG Electronics has launched a new series of smart phones, the LG Optimus L-Series II. The new mobile device models offer entertainment, a stylish design and intelligent features. LG follows up on the success of the first L-Series introduced last year. The company presented the new products to journalists at a press conference held at AC Academy – LG’s training centre and show room in Prague. At the same time, journalists had an opportunity to “meet in person” other recently launched models – the Nexus 4 and LG’s flagship Optimus G – at the event. 16 journalists attended the press meeting. Native PR organised the press conference and provided media coverage for the products.
According to Citibank’s latest survey conducted in cooperation with IPSOS, only every fourteenth Czech (7.4%) is willing to invest more than CZK 50,000 per year in financial products. The single largest part of the adult population (37.3%) invests up to CZK 10,000. Approximately one fourth (25.5%) invest CZK 10,000 to 50,000 per year. Almost 30% do not invest at all. The survey has also shown that when it comes to growing their money through investment in financial products Czechs still remain very conservative: more than 56% out of those, who plan to invest in the upcoming months, prefer saving products such as savings accounts or schemes of savings and loan associations. Traditional investment products for appreciation of financial assets over the long term, such as stocks, mutual funds, or bonds, will be used by 40% of investors (13.5% stocks, 18.6% mutual funds, and 8.3% bonds). Short-term investments in forex products remain an underestimated opportunity and in the upcoming 12 months will be used by only 3.2% of Czech investors.
Motorists using vehicles without the mandatory third-party motor liability cover caused 3,133 claims with a total value of CZK 144 million last year. The number of uninsured vehicles decreased to 595,500 at the end of 2012. According to the statistics compiled by the Czech Insurers Bureau (ČKP), these figures are the lowest in history. The steep decrease in uninsured losses and, in particular, in their financial value is largely attributable to the more stringent penalty procedures applicable for those who do not take out third-party motor liability insurance, which have been in force since January 2009. As a result of the penalties, the uninsured motorists directly participate in replenishing the ČKP guarantee fund, from which the aggrieved parties are compensated for claims caused by vehicles without third-party motor liability cover. This is good news for honest motorists because, in the past, it was primarily them who contributed to the coverage of uninsured claims with a portion of their own third-party motor liability premiums.
Pupils, high school students, teachers and celebrities have joined the new project called Recycled Fairy-Tales that leads children to recycling home electric appliances and batteries through a game. The project has been created and implemented by Native PR. Visit www.recyklovanepohadky.cz for more information about the project.
LG company, that belongs to the biggest world and domestic producers of consumer electronics, has chosen Native PR as the partner for PR communication in the Czech Republic and Slovakia. The aim of their collaboration will be building brand awareness and creative implementation of the communication strategy that will lead to stronger position of LG on the market. The cooperation started on 1st February 2013. “The deciding factor for choosing Native PR was their extended experience from the consumer electronics segment as well as their creative approach they showed in the tender. We believe that in the upcoming time period the agency will prove our decision was right when implementing the concrete activities,” says Martin Malý, LG Electronics CZ spokes person.
Native PR, s.r.o.
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Phone: +420 221 592 450
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